2017 Beijing Fashion Week PURETOUCH·“Thai” degree 2018S/S concept release

On the evening of September 28th, 2017 Beijing Fashion Week ended in Beijing Phoenix International Media Center. The PURETOUCH brand of Beijing Dahua Fashion Technology Development Co., Ltd., a subsidiary of Beijing Fashion Holdings, launched the PURETOUCH·Thai 2018S/S concept release. As the closing ceremony of the closing ceremony of Beijing Fashion Week, the PURETOUCH brand presented us with a traditional culture and A visual feast of modern fashion fusion.

“PURETOUCH” (Touch Life) is a young fashion brand founded in 2013 with a simple, stylish and light business style. PURE means pure, focused, and meaning true self and real life.

PURETOUCH "Thai" degree concept conference with Beijing's intangible cultural heritage - cloisonne as the core inspiration, the process and process of the fire-making / silk / point blue production of the copper tires into the design, showing the cloisonne The heavy-duty culture carried by the cloisonné expresses the unique “Thai” degree of the PURETOUCH brand with the “Thai” of cloisonné. The PURETOUCH brand interprets the younger generation's serious attitude, self-confident attitude, self-contained attitude, dedicated attitude, and the pursuit of freedom and dreams.

The conference will take the historical development of cloisonne as the context guide, extract the corresponding Chinese and foreign costume history and historical and cultural events, and use the timeline expression form to present cloisonne from the Yuan, Ming, Qing and Republic of China through 66 sets of unique Chinese costumes. Modern and future features and changes.

The conference opened with a red costume series representing the Yuan Dynasty, symbolizing that the cloisonne was born from the fire, and contained a beautiful meaning of red and fire; the color tone was changed to blue with the aid of gold and copper. The silhouette of the style is inspired by the Yuan Dynasty's prestige, and it is inspired by the A. It shows the traditional dress and collocation of the Yuan Dynasty. Combined with the characteristics of the Western Byzantine costumes at the same time, the cloisonnous pattern of the Yuan Dynasty cloisonné is in gold and bronze. The heavy-duty embroidery is applied to the Chinese clothing, showing the different characteristics and integration of the Eastern and Western clothing culture.

The main color tone transitions from blue to green in the Ming Dynasty. It highlights the dramatic development of cloisonné in the Ming Dynasty with rich inks. Through the techniques of embroidery and printing, it shows the main ornamentation of the cloisonne of the Ming Dynasty - the lotus pattern; The classical silhouette of the Ming Dynasty cloisonne bottle, with the blue color of the sky blue, cobalt blue, and sapphire blue, shows the brilliance and honor of cloisonne in the Ming Dynasty; also draws on the influence of the West in the influence of the Renaissance. The beautiful individuality of the beauty, combined with the rich emerald green, shows the cultural thoughts of people pursuing freedom and individuality at that time.

The Qing Dynasty series uses golden yellow and gold black patterns to show the prosperity of the development of cloisonne to the Qing Dynasty. Brilliant golden yellow, with delicate and tangled tangled lotus, Ruyi pattern and other characteristics of cloisonne in the Qing Dynasty, and the addition of cloisonne inlaid in the traditional embroidery process, making the whole series more magnificent and brilliant, greatly showing At that time, the aesthetics of Chinese and Western costumes were complex, complex and re-decorated.

The Republic of China series is dominated by dark gray and copper, which traces the transformation of cloisonne from royal culture to folk culture. This series of men's wear with three-dimensional cut conveys the simultaneous industrial revolution in the West, which makes the garments gradually become garments and batches. The decorative patterns only take the traditional patterns of cloisonne - the leaves of the entangled lotus are embroidered elements, and the masculine decoration is emphasized. style. The use of copper and metallic colors symbolizes the production of cloisonne from the unpretentious copper tires, which means the return to the true.

The modern and future series of black and white ash is the main color. The modern version of the entangled lotus pattern expresses the tribute and inheritance of the classic cloisonne craftsmanship. It adds a modern style of deconstruction style and technical fabrics such as PVC and composite fabrics. The design style highlights the need to break the region and class, pay attention to the expression of individualized ideas and thinking, and let each wearer feel the modern and fashionable concept of comfort and beauty. The whole conference ended with a series of white heavy-duty evening dresses. Through the combination of technological fabrics and plain embossed patterns, the dialogue between the ancient and the present and the future is also revealed. It also shows the development of modern technology and traditional design. The great influence of aesthetics.

PURETOUCH·Taizhou degree 2018S/S concept conference, which combines the change of the times with the civilization of the East and the West, resembles the gorgeous costumes, realizes the cross-border integration of the traditional craftsmanship of Hydra and modern clothing, and expresses the brand's profound culture to Beijing. The inheritance and tribute also expresses a self-sustaining, firm and positive attitude of the brand. PURETOUCH is not blindly savvy, and the feeling is purely "Thai".

Editor in charge: Xu Yuehua

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