The garment industry can't always be the "Luoyang card"

In the era of economic globalization, China cannot only be a manufacturing center, but must have its own brand.

The Italian Foreign Trade Commission recently came to China to crack down on counterfeits and called on China to take measures to protect Italian brands. This once again gave us a wake-up call. China's clothing can't and does not need to rely on the "Yang foreign card" to confuse consumers. China's manufacturing industry, especially the apparel industry, must be more confident and must do its own brand. First of all, from the perspective of demand, consumption habits of consumer groups, especially high-end consumer groups, are no longer as blind as before. Secondly, from the perspective of supply, there are many local brands. Some brands already have the strength to compete with international big brands. However, some details have not been cultivated enough and there is still a lack of experience in market segments.

Chinese people are not short of wisdom and wisdom. Chinese culture is rich in culture. Historically, it was a state of fashion that the world looked forward to. However, since the reform and opening up, it has played a role as a processor in the process of globalization. Take clothing as an example. The value of garments exported every year is 1.2 billion yuan. However, the lack of brands is mainly due to OEM and the profits are meager. The exchange rate has risen, the cost has risen, and the international market has been depressed, squeezing our living space. This is related to not owning the brand, which is equivalent to "bringing up children".

Globalization is not fixed, and roles can be exchanged. China may not always be a world factory. Now China has become the world's second largest economy. The garment industry has a strong economic support for its own brand. We recently launched a high-end clothing brand, “Society,” using a lot of traditional cultural elements, but designed by Italian designers, made in Italy, fabrics, accessories are also from Italy. In other words, letting Italy do OEM work for Chinese brands, there is no intermediate investment in foreign brands. While guaranteeing the design level and quality, the price is nearly 20% cheaper than the equivalent foreign brands.

As to why it is made with Italian workers, there is a problem with employment. There are more than 600 factories in Italy that provide us with OEM services. Some three generations of grandparents and grandchildren are in this factory. The process is highly stable to meet the detailed requirements of the top products. The reason why Chinese apparel lacks a brand that clamored in the world is that time has not accumulated enough and there is not enough accumulation.

Before this, we have been doing clothing and exporting clothes, but we often do “foreign brand” for others. Now we have to do it for ourselves. In a globalized era, China cannot be a manufacturing center. It can also be a brand and let other countries do the OEM work for us. We only focus on three things: branding, quality management and marketing, and acting as system integrators.