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For a viable underwear business, product design, processing, marketing is only part of the mission accomplished, and through the brand of intensive work to improve the core competitiveness of enterprises, it is bigger and stronger enterprises secret weapon. Deep plowing of the brand allows businesses to rejuvenate new vitality and gain a firm foothold in the fierce market competition, which is Love yarn apparel Group in exploring the market after the new conclusion.
Underwear industry in our country, fight the price has become the only means of competition. However, under the constant pressure of all kinds of rising costs, blindly spelling prices is tantamount to committing suicide. Like Love yarn apparel group focus on the brand of plowing, can turn crisis into challenge, get bigger cake.
Love yarn Clothing Group Executive Director and Chief Marketing Officer Zou Jifu told reporters that the current underwear sales have entered the era of the king, Love yarn has long been aware of the value of brand intensive plowing. Love yarn costumes Group since the birth of the day, pay attention to the use of high-grade products and prices of people first, so that consumers feel the value of female love yarn brand value, and in the development process, focus on brand promotion, marketing, terminal For example, Love yarn Group through the Internet, newspapers, magazines and other means of communication to maintain and enhance brand awareness, Baidu, and Love yarn-related news reached more than 300 articles.
Love yarn knows that quality is the foundation of the brand, in order to pursue the excellent quality of underwear brand , Love yarn clothing group to lingerie fabrics, small zipper, steel ring, would rather pay the cost, but also to select high-quality products, hard to do every A detail, the Love yarn group's four underwear brands Love yarn Baby, Bai You Ti, GetFit (Princess Fei) and IFEICE (Ai Fei Si) gradually rooted in the hearts of consumers, with a certain degree of market reputation and loyalty Degrees, especially Love yarn baby listed in less than a year's time, won the top ten brands of Chinese underwear, the most trusted consumer brands such as underwear honor, love yarn baby Zhejiang Jinhua Intime Xintiandi, weight 100 Dianjiang Shopping Center counter Have set a record opening current turnover of 10,000 broken.
Just four brands under the Love yarn group to maturity, Zou Jifu has made a surprising move, the banner under the four underwear brand split operation, respectively, the establishment of Love yarn Baby Clothing Co., Ltd., 100 yo Ti clothing Ltd., GetFit Garments Co., Ltd. and IFEICE Garments Co., Ltd., through independent operation to achieve further brand promotion and intensive work in order to maximize the brand's interests. After the four major brands operate independently, Love yarn Group has registered two new brands, Lidi Thea, Lydia and Romola, and the price of a new brand is about 300 yuan, belonging to the mid-range brand. At present, the two brands are pending and will soon meet with consumers.
Zou Jifu believes that private enterprises in the context of the market economy, to build their own brand is very important, the brand on behalf of the quality of corporate products, culture and image, determine the survival of enterprises. People need a name, business needs a name, the product needs a trademark, which is the need for market transactions. Today, economic globalization, the modernization of trade, circulation network, more and more market transactions in this era recognize brand. At present, a large number of fake and shoddy products exist in the Chinese market, and the brand can not be protected by law without a trademark. Private enterprises, with a certain degree of visibility, may use the intangible resources of trademarks to obtain loans, transfer, financing and other ways to carry out business activities so as to realize the conversion, utilization and promotion of trademark value.
In the future, whoever has a deep understanding of brand strategy and practical combat experience with deep plowing of brands will win opportunities and gain greater benefits. Hopefully, there will be a few more intelligent enterprises in China like Love yarn group.
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