Home textile industry transformation and upgrading

With the improvement of people's living standards, the home textile industry has undergone profound changes. As a national textile industry closely related to the development of the real estate industry, it has also changed from a high-speed development period to a new realm of “light decoration and heavy decoration”. The comprehensive “petty capital” and “Chinese capital” tastes of the Chinese national textile industry are coming. . In order to adapt to this new change, the domestic home textile industry has emerged the concept of “home textiles”. For example, home textile products companies such as Fu Anna and Meng Jie have all launched home textile products and become leading players in the industry. A few days ago, relevant persons in China's home textile industry pointed out that the home textile industry has overcome various unfavorable factors both at home and abroad during the “Eleventh Five-Year Plan” period, and it still maintains double-digit growth. Now, with the emergence of the concept of “All Home Textiles,” the home textile products The level and structure will be more and more abundant, which will enhance the development space of the home textile industry. The profit rate of the industrial clusters will also be significantly higher than that of other textile industries. The era of home textiles will bring brand-new development to the rich development of the Chinese textile industry. opportunity.

It is understood that "light decoration, heavy decoration" has become a new trend in the development of home textile industry in recent years. In the “post-renovation era”, today, a variety of home textile products have become the highlights of decorative homes in highlighting consumer personality and the concept of advocating quality of life. As one of the three major sectors in the domestic textile industry, the home textile industry has ushered in a new period of development of the “Home Textiles”. We know that the coverage of home textile products has now become very extensive. It is not a bedding in the traditional sense, but is a combination of bedding, curtains, cloth, towels and other household items. Elegant and beautiful, healthy and comfortable home textile products give the living room a warm and fashionable style, become a beautiful landscape of home life, and at the same time, it has also become a popular high-end personalized gift nowadays. Now, in the era of home textiles, these major categories of home textile products have rapidly occupied the market in China and have greatly changed the pattern of the traditional home textile market. Experts from Wuhan Textile University said that consumers in Europe and America have become more rational consumers and demand for high-end home textile products has not been very strong. The demand for home textile products such as cotton, yarn, and hemp has become more rational. In China, with the improvement of domestic consumer spending and changes in consumer attitudes, it is expected that in the coming years, the demand for the home textile industry will maintain rapid growth. It is predicted that in the coming period of time, the new domestic demand for home textile consumer market will be 200-400 billion yuan. In the face of huge market share, industry enterprises have now attracted competition for “cakes”, the industry’s concentration degree has been further improved, how to survive in numerous brand encroachments, how to face the impact of foreign well-known brands, and how to quickly capture the domestic market Taking the initiative to continue to strengthen and enhance the core competitiveness is becoming a hot topic for home textile brand companies. Although the domestic textile industry is currently in the era of “channels are king”, if we compare the history of the garment industry with the development experience of mature industries in Europe and the United States, it is not difficult to see that the national textile industry market is still only in the initial stage of brand development, and many companies have the development The huge space potential, especially in the United States and Europe is more popular with high-end consumers like hemp home textile products, China is still just starting, this market is in urgent need of powerful companies, brands to open up.

The heroes saw Liao Tong, during the just-concluded 2012 (Spring) Shenzhen International Home Textiles Fabric & Home Decoration Exhibition, experts and scholars gave high praise to the domestic home textile industry, and also to the domestic hemp home furnishing brand. As early as possible, eagerly awaited expectations. Industry professionals have high hopes for the emerging linen home textile brand, the “Mai Pai” brand. Although the “Mai Pai” linen household textile brand did not appear in the exhibition, In the interview room, the industry has been paying attention for a long time.

Voices from the industry believe that in the face of the country’s increase in the domestic demand market, China’s home textile products have ushered in the era of “everybody spinning” and there are many excellent home textile brand companies, but they should also have high-end home textiles represented by linen. The brand meets the multi-level consumer demand of the mainstream population in China. China's linen home textile brand really should catch up!