American Style Creator Brooks Brothers Menswear

I can't remember when I heard the brand Brooks Brothers at the earliest time. I just remember that I saw it in that once hot style, and of course when I saw the translator's own translation. The name, the Brooks Brothers, also saw the author's evaluation by Paul Forsyll: The more conservative men's clothing store in the United States. Later I bought the “The Official Preppy Handbook” which appeared many times in “Style”. I met the Preppy group and fell in love with this group. Love House and Wushun also liked Brooks Brothers. This preppy favorite clothing brand. Of course, at that time, it was only outside Shanghai Jinjiang Dickson's specialty store. Look at the clothes and high prices of the Brooks Brothers store. After coming to Hong Kong to study, he began to have intimate contact with Brooks Brothers for the first time. After that, he was out of control. With Brooks Brothers clothes one after another, he became more and more in love with Brooks Brothers.

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US President Lincoln Wearing Brooks Brothers

June 4, 2004, Prince Edward Building, Central, Hong Kong, Brooks Brothers Hong Kong headquarters.

I met with Becky Pong, PR Specialist at Brooks Brothers Hong Kong agent Dyson Group. Coincidentally, as a loyal customer of Brooks Brothers, I have visited five stores in Hong Kong (special counters) and I have been frequent visitors. Only this one in Central, passing through many times but not going there all the time and hurrying in, did not go in and observe it carefully. This time to take this opportunity, it is also considered to fill a gap.

Becky Pong arrived as expected and brought PR Director Nancy Tam and Purchasing Manager Andy Ng. The sincerity of the reception of the three related persons undoubtedly made me somewhat flattered, but I understand that this sincerity and attention is actually given to our readers of the Mangazine brand magazine.

Under Andy's leadership, he began to slowly visit Brooks Brothers' Central store. The central store’s two-story store’s top and bottom floors are not much bigger than its flagship store on the tenth floor of Madison Avenue in New York City. However, in Hong Kong, a city with a lot of money, it’s more than that of Brooks Brothers. For other stores, Central's main store is already quite large, so the product is also the most abundant.

As soon as they entered the door, they were attracted by the wall of shirts that were blocked on the right side. The shirt wall is a display device with Brooks Brothers characteristics. A wall full of shelves resembles bookshelves. Each compartment is full of shirts. I'm afraid that there are 50 or 60 types of shirts that are neatly displayed. They are waiting for customers. Choose. There are so many types of shirts to display on a wall. This kind of variety is probably only available to brands such as Brooks Brothers, who have long devoted themselves to men's formal wear. Those fashion brands that are committed to updating their trend six months ago are absolutely not This will be a big investment in shirts, an inexpensive but extremely important type of men's clothing.

Looking at the shirts in the Central Store's main store, there are no other shirts. On the side of the line, Andy draws a shirt out of the shirt wall and introduces me to Brooks Brothers's fine workmanship. “All of our shirts are stitched with a single stitch, although the process is one more than the double stitches, but there are better details.”