Zhou Xun, Dong Jie "amazing" endorsement Miu Miu brand

Before that, the Chinese face that can be remembered by the international fashion industry is not really much. It has been a great privilege to be invited to go abroad to see the show. In 2004 Spring and Summer Fashion Week in Paris, Maggie Cheung, Faye Wong, Zhang Ziyi, etc. appeared for the first time on the show floor of Louis Vuitton, Celine, Giorgio Armani, Ferragamo and Dior. And these stars have become Asian endorsements for many famous brands. Just two years later, Marc Jacobs personally took the artistic direction. The latest Louis Vuitton advertisements shot by Chinese model Du Fu were freshly released, while Zhou Xun and Dong Jie were both taken by Miuccia Prada as the protagonist of Miu Miu's global autumn/winter advertisements. In this way, we have seen familiar faces on more and more brand posters. Zhang Zhen became the spokesperson for Paul & Shark, and Charlie Young, Gigi Leung and Karen Mok were invited by Ferragamo to make special trips to Italy to shoot costumes.

In Miu Miu’s latest advertisement, Zhou Xun and Dong Jie’s image resembled some of Wong Kar-Wai’s “2046” style, retro and modern. Under the blurred lights, Zhou Xun’s elf and Dong Jie’s freshness were all revealed. What Miuccia Prada valued most was that they had the most typical faces of Asians, but this face was not a flat, lifeless, beauty in the Qing Dynasty, but a modern and mysterious Oriental woman. Miuccia Prada's positioning for Zhou Xun is noble and unyielding, while Dong Jie is subtle and elegant. Miu Miu has always used those Western faces. With the appearance of Chinese faces, the brand sums up everything with the word "surprised."

Zhou Xun's Skin Head has become the headline of countless fashion magazines, and she herself feels that today’s achievement is actually a matter of luck. It is as if God has given a chance to prepare enough people; it’s just like there’s just a kite. wind. It may be this natural sensation that allowed Miu Miu to see her uniqueness. “The latest series of autumn/winter 06/07 is to blend modern feelings with rich historical elements and mysterious colors, and let the times and tastes shuttle between each other to create a surreal feeling that is intertwined with ancient and modern.” In the eyes of Miuccia Prada, Zhou Xun and Dong Jiedu Outstanding performance.

This endorsement is actually something sooner or later. According to brand stakeholders, various international big names have long ago regarded China as the last potential high-end consumer goods market in 10 years. Their budget for a party or fashion show in China may be as high as several million. Even tens of millions of dollars. Naturally, such large scenes have also attracted the attention of the Chinese people through media reports. The top brands have seen the Chinese market’s enthusiastic pursuit of international brand names. Stars can show their style on the big fashion show without going out of their homes. Top brands also “observe” China through these fashion shows held in China. Stars, and invited some of these Chinese stars to shoot ads for the brand and seek to narrow the distance with Chinese consumers. Zhou Xun and Dong Jie were regarded by Miu Miu, not only for their outstanding performance in performing arts, but also because they frequently appeared in fashion circles in recent years, often becoming the protagonist of the party and the cover of fashion magazines. Because of their popularity in fashion circles, the brand has given the crown of endorsement to these two Chinese faces.