The Four Major Advantages of China's Top Brand Brands

In the recent implementation of the 10th Anniversary of the "Quality Revitalization Program" and the quality and quality of China's advanced, China Top Brand Product Recognition Conference, the AQSIQ awarded the Oupolai skincare products to China's famous brand products under the title of Shiseido Liyuan Cosmetics Co., Ltd.

At the awarding ceremony, deputy general manager of Zisheng Liyuan Cosmetics Co., Ltd., representing the company’s award, said that Oupolai won the honor of China's famous brand products. First of all, it is very grateful to the consumers for their love for the Auperla brand and thanks to the community and the government authorities for the brand. Development provides the environment and support. The title of China's brand-name products is not only an honor but also an incentive for Oupo Lai. Honor can only show the past, the company will continue to work hard in the future, and strive to continuously develop more and better products and better service, back to China's consumers.

China's brand-name products mean that the product quality is at the leading position in the domestic market in similar products and reaches the international advanced level; the annual sales, market share, profits and taxes, asset contribution rate and brand awareness rank in the forefront of the industry; the company has a perfect after-sales service system , High level of customer satisfaction, products with strong market competitiveness. Assessing China's famous brand is an important measure for the country to implement a brand strategy and guide enterprises to change from quantity-speed to quality-efficiency.

Shiseido Liyuan Cosmetics Co., Ltd.'s Oupo Lai brand won the title of China Top Brand Product is not only an affirmation of the Oupo Lai brand, but also an affirmation of Shiseido Liyuan Cosmetics Co., Ltd.'s high quality, high service, high image—“three high” policy; The fruits of the cultivation are the crystallization of efforts made by all employees of Shiseido Liyuan Cosmetics Co., Ltd. for more than ten years. Throughout the promotion and evaluation of China's brand-name products, the advantages of the Aupres brand in all aspects have been unanimously approved by relevant experts.

First, product quality is at the leading position in the domestic market for similar products and has reached the international advanced level. Auperlai has its own independent trademark, its trademark is registered by the joint venture company in China, and the technology used by Auperlai products is provided by Shiseido Co., Ltd. to the joint venture company in a paid way to pay for the technology transfer fee. Oupo Lai products are Shiseido Liyuan Cosmetics Co., Ltd. has introduced advanced science and technology from Shiseido. During the two-year period, it has extensively researched the skin texture, skin color, and makeup preferences of Chinese women, combined with China's environment and climate characteristics, specifically for domestic consumers. R & D products.

Shiseido’s accumulated information in the cosmetics industry over the past 100 years and the world’s leading production technologies have provided us with the same level of quality as our products, especially in the safety of our products. More solid and credible technical support in terms of stability and usability. Oupo Lai brand focus on the characteristics of the product itself, in order to concise aesthetic style set the consumer mind noble, elegant product image, become the leader in domestic cosmetics, occupy the prominent position of domestic high-end cosmetics. In various assessments and tests, Aupres products have been approved and recognized by consumers and experts. In history, they have won the honors of Beijing Famous Brands and National Inspection-free Products.

Second, the market share and brand awareness ranks in the forefront of similar domestic products. In order to expand and stabilize sales in the domestic market, Shiseido Liyuan Cosmetics Co., Ltd. currently has Beijing as its headquarters and has set up 20 offices across the country to take charge of local and surrounding sales. As a mainstream brand in the domestic cosmetics market, the sales market of Opalai products has covered all provinces in the country. Image counters have been sold in nearly 600 department stores in more than 100 large and medium-sized cities in China, and they have been maintained at around 30% for more than ten years. The increasing speed. The rapid growth of sales for 12 consecutive years has enabled Shiseido Liyuan Cosmetics Co., Ltd. to become the best company in overseas sales of the Shiseido headquarters in Japan. Oupo Lai has become one of Shiseido Group's core brands. According to statistics from the National Bureau of Statistics of China's Industry and Enterprise Information Distribution Center, the skincare products of the Aupres brand are ranked second in terms of sales of skin care products nationwide and won the first place in 2005.

In addition to its efforts to improve the sales performance of its products, Shiseido Liyuan Cosmetics Co., Ltd. also attaches great importance to the returns to the society, actively participates in various public welfare activities, and makes greater contributions to society while realizing the benefits of the company. The high-profile and high-profile brand Opallet has been designated as the exclusive product of the Chinese Olympic delegations in Sydney and Athens. In August 2005, it was designated by the State Sports General Administration as the only special cosmetics for the 2005-2008 Asian Games China Sports Delegation.

Third, the company has a perfect after-sales service system and high customer satisfaction. The competition in the cosmetics market is becoming increasingly fierce. More and more companies are paying attention to the services provided to consumers while providing quality-assured products. In this regard, Shiseido Liyuan Cosmetics Co., Ltd. is one step ahead. High service is one of the company's objectives. To reflect this, the company has started from many aspects and established a sound service system.

First of all, the company takes "customers first" and "provides customers with not only products, but more importantly, added value outside of products - consulting, skills, and services" as its concept, and attaches great importance to the training of sales personnel (beauty consultants). . Personnel must be trained in the company's system before taking up the job, including basic skin care knowledge, product knowledge, how to deal with consumers, etc. Only after passing the exam can you be on the job. After taking up posts, the average person each year will also receive 2 to 3 weeks of new product training and key training.

Secondly, Opallet also has its own member club, and the loved ones of Opallet have the opportunity to become members of Opal. Up to now, the company has exceeded 1.5 million members. Through the member clubs, the company establishes channels of communication with the members of the Opal. Members can learn about the most cutting-edge beauty information, skin care concepts, brand activities and other information, and help members manage their skin condition and enjoy the beauty of skin care. Makeup fun.

In 2005, another company’s consumer service measures began. Shiseido Liyuan Cosmetics Co., Ltd. has established its own customer service center to provide all kinds of information consultation for all customers of Opal. At the same time, it accepts complaints from customers and provides direct, convenient, and fast channels for customers and brand and company exchanges. .

Fourth, a good business, so that companies get a return, but also make important contributions to society. The rapid growth of sales performance of Shiseido Liyuan Cosmetics Co., Ltd. over the past 12 years has enabled the company to achieve excellent results, with a cumulative realized return on investment of 180%. The tax paid by the company during the 12 years is equivalent to 25 times the initial investment. In 2005, the company paid taxes of 314.62 million yuan, ranking 455th in the nation's top 500 taxpayers. It was the 88th foreign investment company in the country and the 4th in the national cosmetics industry.