Luxury brand Versace’s fashion: surprised by China

With the rise of China's luxury goods market, Louis Vuitton, Giorgio Armani, Cartier ... ... a veteran of luxury brands have come. Now Versace, which has always been known for its luxury, has come.

Yesterday, Versace’s helm—the sister of the founder Gianni Versace, the design director Donatella Versace, and the CEO Giancarlo DiRisio, travelled to China for the first time. The purpose of their visit to the land was simple, just to show Versace’s importance to Chinese consumers.

Surprised by China's purchasing power

“In the past, only a few Chinese women who had come to Europe had come to China to discover that the original Chinese women are all very fashionable and will dress themselves up.” For the first time, they visited China and faced the Chinese women who are known for their conservatism. Change, a blonde, was surprised by Donatella Versace, wrapped in a black Versace suit.

However, this is exactly the change that Versace, who has always been admiring luxury and using Italian noble life as a selling point, is happy to see.

“The purchasing power of Chinese consumers surprised us.” Giancarlo DiRisio, who runs the Versace Group, was surprised to learn more about the spending power of the Chinese market.

According to its disclosure, currently Versace’s sales in five stores in Shanghai, Beijing, and Hong Kong have doubled from last year; in July this year, Versace Group just cooperated with TAG Group to launch a plan to design private aircraft cabins for customers. In the past few months, a Chinese rich man has appeared on his client list.

It is precisely because of this, since the founder of the brand Jenny Versace was accidentally assassinated in 1997, Versace, who is on the difficult road to recovery, is willing to spend a fortune in the Chinese market.

Design will join Chinese elements

At the moment, Donatella, the Versace sister who oversees all Versace’s brand design work, told reporters that due to the increasing importance of the Chinese luxury goods market, Versace has decided to accelerate the development of China’s sales channels and will invest 8 million Euros in the Chinese market in the next year. Add 9 stores.

It is reported that nine stores to be opened in the future have been delineated in Beijing, Hong Kong, and Chengdu, respectively, and whether another store outside Hang Lung will be added in Shanghai, Donatella said that it will be the end of next year to the end of 2008 Decision. In addition to increasing investment in retail channels, Versace also saw emerging forces from the fashion world from China. “After this trip to China, I discovered that China’s culture is very distinctive. Perhaps the Chinese element will be one of the directions we will design in the future, and we are now considering hiring Chinese designers to join our team.” Donatella According to the disclosure, the Group has already decided that in 2008, we must hold a Versace costume exhibition in China.

It is reported that Versace is currently one of the few luxury brands still wholly owned by the family; last year, Versace Group's global sales reached 310 million euros. According to a survey released by ACNielsen in February this year, Versace ranks third among the world’s most desired brands.