Black and white fashion BYME fashion brand women's winter new clothing with fashion trends

BYME women's clothing is a high-quality personality trendy outfit that uses ready-to-wear as its core category and has been developed from the outside to the inside. Is one of the women's clothing brands under Hangzhou Yizhuo Clothing Co., Ltd. BYME's diversified products have standard silhouettes and customized fabrics, with black and white as the main color and international popular colors (rich colors); individual patterns, characteristic packaging, and DLY spirit. Emphasize individual inner sense of belonging, focus on mood, value, humanity, fashion.

BYME emphasizes original design and high-end quality. For the mid-to-high-end consumer group and unique fashion consumer groups, in order to focus on the personality and self-expression of contemporary women, BYME's forward-looking business form leads the personal fashion apparel consumption culture.

BYME business form innovation—with ready-to-wear as the core of the product, the company develops a full range of original and original women's clothing in line with today's fashion trends. The diversified market position integrates highly personalized product sales that focus on mood, value, belonging, and fashion. Design ideas; lead new concepts of personal fashion apparel consumption, and strive to enhance brand added value.

Brand Positioning

Lead the focus of creative design of consumer fashion concepts

Showing consumers' cultural sense of belonging

Incorporating unique LOHAS products

Consumer groups

Born for a confident, natural and intelligent woman. Pursue a unique, elegant, open-minded, sensual and confident, cultural and tasteful contemporary woman who is willing to invest, pursue fashion, and strive to establish a calm and confident image

BYME is divided into three major series

Simple series, tide brand series, sports series

Tide brand series: Designers, advertisers, partial editors and other fashion-intensive occupations, people who focus on or specialize in creative design, like products that guarantee high quality while having a strong sense of design, and show creativity when wearing With.

Simple series: company employees have mature fashion cognition ability, strong consumption power, and focus on high quality products. Designs like brands with distinctive styles, pay attention to the sense of belonging of their own brand culture, and easily resonate with brand design and cultural products.

Sports series: college students, individuals, etc. are highly sensitive to fashion, have a good consumption ability, and have a certain brand and group appeal.