XIRAN · Xiran | Spring 2020 Advertising Campaign

"The city is like a sponge that attracts these flowing memories and swells with it"-"Invisible City".

Invisible cities, new products are coming to market in spring 2020. Welcome to shop.

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This season, with the theme of "Invisible City", through the different subjectivity and feelings of the city, using the urban community on a microscale to visualize, present the typical terrain mapping system of the city, reshape the diverse social attributes, and explore The humanities of cities and people. Xiran 2020 spring new listing.

In the Xiran 2020 spring image blockbuster, the visual image is based on the interaction between the city, humanities, and nature. It connects the core of the horse. Through the gaze on art, it opens a perspective and explores the philosophy of collision between "city" and humanities. Fashion, art, spiritual culture are inseparable.

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