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In the first three quarters of 2016, the overall real estate business in China still lingered in the tide of customs closures. The first urban liar in the domestic underwear market also saw its first net profit decline after listing. Half of the domestic underwear industry showed half of the sea water was flame Difficult situation. The home performance of red beans has been breaking new highs, Xuzhou Tongshan Wanda Hongdou home opened three days sales of 320,000 yuan, Lianyungang Wanda home opened three days of red beans 230,000 yuan ... ... This dazzling data in the end hiding what kind of red bean at home Trade secrets?
Popular brands, home-breaking red beans home chain business dilemma
November 18, Lianyungang Xinhai District Wanda Plaza opened, Hong Dou home and 228 brands stationed at the same time. When Wanda Plaza, the door was opened, the influx of consumers, in many home apparel brands, they did not hesitate to choose a red bean at home. When other shops are still the door, opened only half an hour of red beans home has been successfully broken million; as of 19:00, the store sold over 50,000 yuan.
Opened three days, the first day of home sales of red beans 68688 yuan, 74,794 yuan the next day sales, the third day sales of 86,528 yuan. Facts have proved that red bean at home to become Lianyungang Xinhai District Wanda Plaza home chain brand in the most dazzling brand. Product is king, red bean home break the way so beautiful answer behind the red bean home is a deep understanding of customer needs. From the beginning of the brand was founded, red beans home committed to customer needs research, all based on user needs.
In 2014, Red Bean Home developed a series of red bean velvet products to meet the soft, warm, comfortable and healthy needs of the customers, and was highly praised by consumers in the market. The pace of innovation has never stopped. In 2015, in order to better meet the needs of consumers, we developed and successfully produced red hot cashmere fever underwear to meet the challenge of a higher target, higher heat, Green consumers unanimously approved, red bean curd has become synonymous with the new generation of underwear in the minds of consumers.
In precision to meet consumer demand, stronger underwear category at the same time, Hong Dou home to other product categories to refine, hi bra with chest pad underwear, healthy and comfortable underwear category ... ... to the king of products and continuously meet the needs of consumers, the real The industry set up a "imitation of the public, beyond the fresh" marketing ace.
Good seller, red bean home efficient performance protection
Red Bean Home Lianyungang Wanda opened before the 10 super shopping guide and two excellent supervisors have been in place, the formation of the opening squad: product group is responsible for the supply of goods stores and nearby stores goods transfer; drainage group is responsible for inviting into the store, the company and store sweep Code-added flour and sweeping code gifts and shopping draw prizes issued; operating group is responsible for the implementation of the store index to achieve follow-up, shopping guide groups were conducted research shopping; cashier is responsible for cashier, time target follow-up, broadcast time to encourage the morale of the team. Clear division of labor, unity and cooperation.
Among them, the two shopping guide group consisting of the best sellers in strengthening the selling point of the main push products, divided into underwear category, home service bra category two groups, according to different needs of the main push customers, all break, to ensure the achievement of the achievement.
As the first show 3 days before the opening, red bean home Lianyungang Wanda store has handed over a complete report card. But for the red bean home Lianyungang Wanda store this new store, perhaps just the beginning. In the face of never ending competition in the home chain market, red bean home will continue to write "crazy grab" business legend.
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