Gap and WeChat Launch Heavy Cooperation Series

Guangzhou, China, July 24, 2017? In July, the sun is hot and the heat is hot. The air is a fire. From the cross-border cooperation between the American classic apparel brand Gap and WeChat, the most representative product of the Chinese Internet, to explore a comfortable state of seeking common ground while reserving differences, injecting more vitality and fashion ideas into the Chinese fashion market, and for the inflammation Add a cool new touch in summer. The cooperation Gap created a unique design with the familiar WeChat classic elements, using light and comfortable fabrics to create a collaboration model with a relaxed energy and warm and optimistic American style. We hope to break the differences through WeChat's comprehensive social platform. Take a closer distance and combine life and trend to take you to enjoy a long, unrestrained summer. For more information, please follow Gap1969's official Weibo. You can also add the official WeChat account Gap_1969 to participate in online interaction.

"WeChat pursues elegant product experience, rigorous design attitude and simple design style, and is committed to incorporating this concept into the user's daily experience." Wechat team said, "This is the first time WeChat has tried cross-border fashion apparel. We hope to The theme of cross-border, real life, and life is to re-combine the WeChat brand elements and integrate it with Gap's design style to create a variety of different styles.We strive to break the virtual barrier and let everyone find it in WeChat. Your own way of life."

“Gap is very pleased to have a cross-border cooperation with WeChat, not only to pull distances between different industries, but also to collide with infinite excitement. This is in full agreement with Gap's brand philosophy. This cooperation is more focused on maintaining personal Style and at the same time allow consumers to enjoy fashion and comfort.” Jason Morgan, Gap’s vice president of inventory management and merchandising in Greater China, said: “We have a long history of cross-border cooperation with many brands. This time, Wechat’s cooperation opportunities make us feel Excited because it is a perfect combination of daily life and fashion, technology and market innovation."

Gap X WeChat WeChat Cooperation Series Introduction

Interesting expression packs, green and clear dialog boxes, numerous bubbles, and a splash page with loneliness, these are all familiar Wechat classic elements. When deeply buried in our lives is presented as a fashion factor on the clothing, the practicality and personality are perfectly integrated and become the coolest wild items this year. Inspired by the new social life style, Gap confidently believes that the WeChat cooperation series, whether it is a T-shirt or a sweater, or a must-have item in a young man's closet - a hoodie, can be a WeChat life in an interesting form. The unique style of the circle is played incisively and vividly. Put on the Gap X WeChat cooperation model, immediately transformed into a street fashion personality flying fashion trend, but also the ubiquitous trend of life benchmark. Regardless of work and study, dating, afternoon tea and leisure, all bring you a perfect experience of fashion and comfort.

From July 28th to 30th, Gap United WeChat will hold an offline event at the Zhengjiadian Mall atrium in Guangzhou to provide guests with an intuitive experience of chic fashion ideas. From now on, Gap designated stores, official website gap.cn, Jingdong official flagship store gap.jd.com will also be limited sale of the cooperation series, and simultaneously open limited-time discounts, buy WeChat cooperation series of products, single-handedly full 300 yuan, available One gift, on a first-come-first-served basis, while stocks last.

About Gap

Gap is one of the most representative American casual apparel brands in the world. Since its founding in San Francisco in 1969, Gap has sought to create basic all-in-one items for fashion wardrobes with trendy denim, white shirts, khakis, and more. Since opening its first overseas store in London in 1987, Gap has continued to interact with consumers through online and offline stores, and has quickly grown from a single store to a strong brand with more than 1,700 direct and franchise stores worldwide. The Gap brand includes adult men's and women's wear and accessories, GapKids, babyGap, GapMaternity, GapBody, and GapFit and other products to help consumers enjoy personal style. The brand's positive and positive culture and beliefs lead us to believe that everyone can create a unique personal fashion label, and Gap represents this spirit of vitality. Gap has opened brand stores and online malls in China since November 2010. For related information, please visit Gap China official website, Gap Tmall flagship store, or Gap Jingdong official flagship store.