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On December 29, China's rapidly expanding men's casual fashion company Fujian Nochi Co., Ltd. announced that it plans to list on the main board of The Stock Exchange of Hong Kong Limited and is expected to become the first new share of the Hong Kong Stock Exchange on the New Year. Noci plans to issue 150,000,000 H Shares (subject to adjustments and depending on whether the Over-allotment Option is exercised) of which 135,000,000 H Shares will be used for the International Placing (subject to adjustment) (which together make up 90% of the total number of the initial Offer Shares) The 15,000,000 H Shares will be open for public offering in Hong Kong (in aggregate, 10% of the total number of the initial Offer Shares) subject to adjustments and depending on whether the Over-allotment Option is exercised. The Offer Price range from HK $ 2.03 to HK $ 2.88 per Share. The company will start offering at 9:00 on December 30, 2013 (Monday) and will close at 12:00 noon on Friday, January 3, 2014. The Company's shares will be traded on the HKEx on January 9, 2014 (Thursday) with the stock code of 1353 and the Shares will be traded in board lots of 1,000 H shares. Over-allotment Option Up to 22,500,000 additional H Shares, or 15% of the Initial Offer Shares. Ding Hui (middle), chairman of Nuoqi, said that in the future, it will step up efforts to develop online sales. Market-oriented fast-fashion business model and flexible ordering model Noci offers a wide range of men's casual fashion products to its 25 to 40-year-old Chinese men under its own brand name "N & Q". Knock is one of the earliest companies in China to adopt the market-oriented fast-fashion business model. By adopting the SPA mode adopted by a number of international fast-fashion retailers (the mode of self-owned branded apparel retailers), Nochi focuses on the management of retail terminals, Integrating major components of the value chain, including product planning and design, manufacturing and quality control, logistics and sales, capture the changing needs of our customers accurately. Nuoqi's unique business model provides flexible product ordering, allowing retail outlets to order small quantities according to sales demand during the quarter, so as to quickly respond to changes in customer demand and reduce the risk of excess inventory. Based on its unique "6-2-2" procurement model, Nuoci usually plans to procure pre-season products at a total estimated demand of about 60% of its products; another about 20% will be sold as better-selling ones according to actual consumer demand and with strong sales growth Up to 20% of the remaining potential products to replenish the best-selling models and improve upon existing best-selling products with new features to capture strong market demand. Knoc offers a wide range of men's casual fashion products to its 25 to 40-year-old Chinese men under its own brand name "N & Q". Targeted Marketing with Member Database Based on the SPA model, Nuokee innovatively launched a customer affiliate program and promoted targeted marketing more effectively through member database to meet consumer preferences and needs of affiliate customers. For the years ended 31 December 2010, 2011, 2012 and the six months ended 30 June 2013, retail sales of the members were RMB345.1 million, RMB541.0 million and RMB685.2 million respectively And RMB349.6 million, accounting for more than 80% of the Group's total sales. Since its customer affiliate program was established until June 30, 2013, Nuoci has accumulated more than 1 million registered members. Knoc leverages its vast client base to collect and analyze useful market and customer information such as fashion trends, customer income distribution, spending habits, size and preferences for apparel, and product design and development, customer service, sales and more Marketing activities. In 2011, Nochi was selected by the Kellogg School of Management of Northwestern University to conduct a case study of the Executive MBA program, to a certain extent, confirmed the effectiveness of our CRM and VIP member database. Mr. Ding Hui, Chairman, Executive President and Executive Director, said: "Through the fast-track market-driven business model and membership database marketing, Noci helps companies to accurately grasp the latest market trends and changing customer needs, Design, develop and market the products that best meet the consumers' preferences in the market, carry out targeted marketing and effectively promote the Group's business growth. Standardize the retail network with an integrated platform Noci's direct and franchised retail outlets Standardize management and formulate detailed guidelines on the management of retail outlets to regulate brand positioning, product display, staff recruitment, training and employee performance assessment, etc. Through the integrated information management system developed by the Group called IEAP, Nuoqi effectively enhances supply Chain and retail outlets, real-time access to inventory, sales and other operational data for direct-sale and franchised retail outlets through information management systems and production planning, sales and marketing and inventory management based on real-time data. With strong supply Chain and retail management capabilities, plus Replicable information management system, Noci's sales network will be able to quickly expand to other markets in China Expansion of strategic retail network to grasp the opportunities for the rapid growth of China's men's casual fashion market With the continuous and steady growth of China's economy, the average annual average growth rate of China According to a survey by Frost & Sullivan, the total retail sales value of the Chinese mens casual fashion market reached 77.3 billion yuan in 2012, a year-on-year increase since 2008 Of RMB43.3 billion from a CAGR of 15.6% and a CAGR of approximately 17.6% from 2012 to 2017. As at 31st October 2013, there were 438 retail outlets in Noci, including 225 A direct sales retail outlets and 213 franchised retail outlets.Nooch plans to expand its network of retail outlets across the country in the future and, in the light of the huge development potential of China's third and fourth tier cities under the continuous development of urbanization, Leisure fashion market opportunities for rapid growth. Mixing Direct and join the retail outlets of the policy The Sex Network not only ensures that the company rapidly grows its sales network in China with lower capital expenditures but also brings local market knowledge to the franchisees to help them succeed in joining franchised retail outlets in new markets.Excellent Financial Performance With an experienced management team , The Group achieved satisfactory financial results with the Group's revenue increased from RMB322.2 million at the end of 2010 to RMB572.1 million at the end of 2012, representing a CAGR of 33.3%. Net profit also increased from RMB 45.7 million yuan to RMB81.7 million at the end of 2012, representing a CAGR of 33.7%. In the first half of 2013, the Group continued to maintain a good growth momentum with revenue increasing from RMB276.2 million in the first half of 2012 From 14.5% in the first half of 2013 to RMB316.1 million in the first half of 2013. Net profit increased 16.2% from RMB40.2 million in the first half of 2012 to RMB46.7 million in the first half of 2013. Mr. Ding concluded, "Looking ahead, we will capitalize on the opportunities brought by the continued growth of the Chinese men's casual fashion market by implementing a series of strategies to enhance our overall competitiveness and market share, including expanding our strategic retail network and expanding retail outlets. Expand geographic presence in other parts of the country, expand online sales and develop online retail platforms, expand product lines and diversify, broaden membership databases and enhance the use of member databases. We are confident of leading the fast fashion business model and retail management business strategy To achieve its overall business objectives and maximize shareholders' returns. Nuokeqi offers a wide range of men's casual fashion products to its 25 to 40-year-old Chinese men under its own brand name "N & Q". About Fujian Nuoqi Co., Ltd. Fujian Nuoqi Co., Ltd. is a rapidly expanding men's casual fashion company in China. It is also one of the earliest enterprises in China to adopt market-driven fast fashion business model. The business model combines the key elements of SPA mode, Focusing on managing retail outlets and integrating key components of retail and supply chain such as product planning and design, manufacturing and quality control, logistics and sales. With market-oriented fast fashion model, a large membership database, integrated unified management platform, a mixed network of strategic alliances and franchises to retail outlets, Nuoqi effectively grasps the preferences of its customers and launches products that best meet the needs of consumers Like the product, carry out the brand, quality control and customer service levels, can fully grasp the Chinese men's casual fashion market rapid growth opportunities.
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