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Now in the underwear industry is a very unusual situation: Those experienced underwear experts joined the underwear brand , but do not do well, but those who have no experience in underwear in this industry, doing very well, in the end what is The reason led to the occurrence of this situation, the industry based on love, Sissi , Triumph and other brands summed up the reason.
1. Investors are not personally managed
The success of a career, often with the energy and effort invested directly proportional. According to a survey conducted in a certain area in the United States, the most important factor in the failure of franchise stores in the region is that investors do not manage the business themselves but invite others to manage the business. Careful look, you can find some of the successful headquarters of the franchise, the contract is always particularly adhere to the franchisee or a major shareholder must personally put time management. The reason is very simple, the employee's sprituous spirit has always been less positive than investors. Therefore, the effect of employee management is, of course, less than that of investors. In fact, the franchise headquarters can also clearly recognize this, but franchising like a snowball, the start is the hardest. In such circumstances, if the requirements of the franchisee too much, it will lead to many potential franchisees discouraged, eventually making the franchise difficult to implement. Therefore, in order to attract franchisees, when accepting an application, the standard should be set lower than the ideal. At the very beginning, franchisee recruiters should be allowed to operate chain stores. Another point worth noting is that in the planning of a chain business, the headquarters has spent a considerable fee in the promotion, contract development and other aspects, and on the right track, the headquarters are reluctant to rush to change the contract provisions. For these reasons, cautious franchisees in the project on the right track, should manage their own franchise stores, so as to avoid their own business being controlled by others and become "puppet" situation.
2. Serious conflict with headquarters
The relationship between franchisees and franchisees is based on mutual benefit, and both parties need a win-win outcome. The win-win outcome can not be achieved without mutual cooperation and collaboration. Once both sides have problems in coordination and coordination, the interests of both sides will undoubtedly be affected. More importantly, the chain headquarters and franchise stores are not hired or affiliated between the two sides independent and mutual restraint, even if the management of the franchisee dissatisfaction, the headquarters are not entitled to replace the franchisee operators, nor The right to interfere with the personnel management of the franchise; the other hand, franchisees will think they are the franchise owner, anyone can not interfere in their own business, which instructions on the headquarters of resistance. Over the long period of time, the relations between the two sides will only become more and more rigid, the contradictions deepen day by day, and finally the conflicts and conflicts will not be reconciled. For example, a franchise business is not good, franchisees may complain that the headquarters of the business philosophy and guidelines are wrong, or by the unified headquarters of the purchase price is not reasonable, or complain about too many franchisees in the same business district, resulting in excessive competition and many more. However, the headquarters thinks it is due to the franchisor's own fault, did not follow the guidelines, resulting in any consequence has nothing to do with. There are other reasons for the conflict: due to the fact that the headquarters and the franchisee's status is not completely equal, so there are often in the contract unfavorable factors for the franchisee. For example, the headquarters needs to maintain and guarantee the quality and the quality of the product through the control of the franchisee. Therefore, the contract generally stipulates that the headquarters controls many franchisees' business operations. However, when the franchisees find these controls too harsh on him, some headquarter forces them to take actions that are harmful to themselves, conflicts inevitably arise.
3. Do not perform the daily shop brand
Those who have experience, have their own ideas, even joined the underwear brand nor in accordance with the requirements of the brand to implement the store, but in accordance with their own ideas to do, that the brand requirements are not free, too much management of the store , But also a lot of goods placed requirements, inventory processing, etc., but those inexperienced in accordance with the requirements of the brand to do in accordance with the standards of the store to experience the store, naturally lingerie shop well, because these brands The daily management is verified by the market, is a successful case, as long as the franchisees go according to the process can do a good job.
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