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On the afternoon of May 17th, Yingke “Sakura Girl†Chengdu Station Roadshow opened fiercely. In this lively city live broadcast, the anchors wore the brand sponsor Jordan “Pink Women’s Power†series, which attracted many scenes. Fans onlookers. This wave of sports + fashion style "Pink Road Show" is the first battle of the joint marketing of Jordan Sports and Yingke Live.
Two strategic partners to create a national "pink woman power"
As we all know, Yingke is also building a high-quality product matrix in the horizontal direction and exploring the upstream and downstream industrial chain vertically. It is also in strong alliance with the superior resources such as the Emperor and Hunan Satellite TV. Jordan Sports is another heavyweight strategic partner on the map of Yingke.
It is understood that Yingke’s marriage to Jordan Sports will focus on creating a “Pink Women’s Training Camp†that is deeply integrated with the “Sakura Girl†contest, and will make a strong first sound at Taiyuan Station on June 1st, June. On the 6th, Beijing Station, a wonderful battle, continued to meet in Shenzhen on June 16th, during which the mysterious guests were invited to dedicate themselves to the event platform.
Jordan's new products and cherry blossom girls deep integration
In the joint activities, Jordan Sports will also take advantage of the trend of "Sakura Girls" in the third quarter of 2018 to launch its flagship new product - "Pink Women's Power" series products.
The transition from consumption to consumption grading indicates that companies and products will play a tough brand battle. As an old national sports brand, Jordan Sports is also facing a battle for product innovation. In fact, Jordan Sports relies on the ever-changing marketing methods and the spirit of innovation and rebuilding in the bones to create a variety of quality products that meet the social trends and audience expectations. The “Pink Women’s Power†product line is one of them.
As the second iteration of Jordan Sports in the women's category, Pink Women's strength focuses on fabrics and details. With years of accurate insight into the consumption of women's silhouettes and sports, the strong market appeal of this series of brands is not to be said. And Yu.
Relying on the powerful fan base of Yingke and the live broadcast + variety + competition, etc., and the "Sakura Girl", the first entertainment "IP", Jordan's new season "Pink Women's Power" will gain wider and deeper Spread.
Jordan Sports also applies diversified marketing methods to this joint marketing, fully combining the cherry blossom girls' activities with the on-site interactions, and challenging the “supporting the whole game†in the form of a group of 2 girlfriends. The honey festival created momentum. With the Queen of the Patriarchs taking away the “Queen Red Envelopeâ€, the atmosphere of the event was pushed to the climax, and the scene marketing of Jordan Sports was also maximized.
Adding help to the content of the customer
Yingke Sakura Girls explore and build a promising and competitive national “Star†anchor through live and offline integrated modes such as live broadcast + competition + road show + Starlight Festival. As another powerful help in the ecological content of Yingke's diversified entertainment content, the deep integration of the pink women's power and the “Sakura Girl†brought by Jordan Sports will inject another fashion element into the competition and broaden the communication channels. Its cockroaches emit more powerful power.
The domestic first-line sports fashion brand such as Jordan Sports, and the super-entertainment IP marketing of Yingke “Sakura Girl†is undoubtedly a win-win situation.
Editor in charge: Gao Wei
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