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With the announcement of the first quarter 2017 performance report, we have seen that in the overall economic slowdown, the overall weakness of the apparel industry continues, and the major domestic menswear brands are struggling in the downturn. Judging from the performance of nine men's listed companies such as Jiu Muwang and Qipirang, some people have risen rapidly, and some people continue to struggle. Some people stick to their main business, and some people have transformed across the border. While consolidating and adjusting its main business and model, men's wear brands are constantly trying new models, directions and means to seek new growth points and breakthroughs. Regardless of the performance and profit, the development path of men's enterprise transformation, adjustment mode, and consolidation of advantages will continue, and the industry structure will be further differentiated.
Jiu Mu Wang
On April 20, Jiu Muwang announced the first quarter of 2017 report. During the period, revenue was 664 million yuan, a year-on-year increase of 13.6%; net profit attributable to shareholders of listed companies was 159 million yuan, up 23.92% year-on-year. Jiu Muwang has three brands: JOEONE, FUN and J1. In the first quarter of 2017, JOEONE's operating income was 619 million yuan, an increase of 9.91% over the same period of last year. The FUN brand maintained considerable growth, achieving a revenue of 29,090,600 yuan, a year-on-year increase of 124. %; and J1 also achieved revenue growth of 203.69% year-on-year in the first quarter.
New trends: On April 11, Jiu Muwang announced that the company's wholly-owned subsidiary Jiusheng Investment and Shanghai Muhua Jinyu Equity Investment Management Partnership signed an agreement to subscribe for 100 million yuan to participate in the establishment of Hangzhou Muhua Equity Investment Fund Partnership. Enterprises, investment culture education and derivatives industries, emerging industries. In addition to the layout in the field of education, Jiu Muwang will continue to promote the transformation of retail strategy, speed up the adjustment and close the company's loss-making stores, and at the same time, it will use industry funds to contact emerging industries, invest in the layout of cultural industries, and strive to realize the development strategy of the company to create an elite lifestyle industry group.
Seven wolves
On April 24, the seven wolves released the first quarter 2017 results announcement. During the reporting period, the company achieved operating income of 807 million yuan, a year-on-year increase of 13.89%; net profit attributable to shareholders of the parent company was 0.71 billion yuan, an increase of 9.81%. The seven wolves also released the first half of 2017 performance forecast. It is estimated that the company's net profit for the first six months of 2017 will be 105 million yuan to 126 million yuan, a year-on-year change of 0.00% to 20.00%. Sales revenue in the first half of 2017 is expected to increase compared to the same period last year.
New trends: In addition to the firm upgrade of the seven wolves, the seven wolves will gradually integrate the supply chain and actively seek for the transformation of the business model. The seven wolves will be reduced in separate stores and differentiated. At the same time, it will participate in the online and offline apparel industry and related opportunities in the fashion industry and retail consumer industry by means of industrial funds, and build a seven-wolf big fashion ecosystem.
Steps clothing
On April 25, Busen apparel disclosed the first quarter report for 2017. According to the report, Busen apparel's operating income in the first quarter of 2017 was 80.925 million yuan, down 22.01% year-on-year; the net profit attributable to shareholders of listed companies was 8.59 million yuan, a significant drop of 573.78% over the previous year.
New trends: At the beginning of this year, Busen announced that due to future development and strategic integration, the company's wholly-owned subsidiary name was changed from “Beijing Xinghe Jinfu Information Technology Co., Ltd.†to “Beijing Xinghe Jinfu Group Co., Ltd.â€. Not long ago, Busen Co., Ltd. publicly announced that it intends to divest its original clothing business at an appropriate time, and terminate the “annual production of 400,000 pieces of high-end jacket production line construction project†with 62% investment amount. Busen apparel clearly stated that in the future, it will change the main business of listed companies or make major adjustments to the main business of listed companies, and will transform from traditional clothing enterprises to financial technology companies that provide one-stop financial services to small and medium-sized enterprises.
Annunciation bird
On April 26, the newsletter announced the first quarterly report for 2017. In the first quarter of 2017, the operating income of hibirds was 554 million yuan, a year-on-year increase of 16.62%; the net profit attributable to shareholders of listed companies was 14.062 million yuan, an increase of 48.15%. For the substantial increase in net profit, Baoxin Bird explained that it was mainly due to the growth of the company's direct operating system (HAZZYS, æºç±³åˆ‡, lafuma) during the reporting period, the growth of the professional clothing brand Baoyu, and the lower base in the same period last year. .
New trends: Customized business is one of the company's key developments. In the next three years, Baoxin Bird is committed to achieving personalized custom products accounting for 50% of total sales, and online and offline retail sales totaling 10 billion yuan. At the same time, we will adhere to the overall strategy of one main and one deputy, one vertical and one horizontal, that is, the main business is doing business and sideline investment; the vertical deepening, copying the full-class private customization ability; horizontally wide, forming a scientific multi-brand combination.
Hinur
On April 26, Sinor released the first quarterly report of 2017. The company realized operating income of 191 million yuan from January to March 2017, down 9.45% year-on-year; net profit attributable to shareholders of listed companies was -1,256,730 yuan, down 341.27 year-on-year. %. On April 26, Sinor released the first half of 2017 performance forecast. It is estimated that the company's net profit for the first six months of 2017 will be RMB 0.001-3736 million, down 100.00% to 50.00% year-on-year.
New trends: In response to the continued decline in performance, Sinor will continue to adjust and optimize the marketing network in the future, improve the actual use efficiency of the store, improve the overall quality of the company's terminal outlets, and strive to adjust the business module, promote personalized custom business, and re-plan traditional sales. channel.
Haitang House
On April 27, Haishu House disclosed the first quarterly report for 2017. According to the report, the revenue of Haishu Home in the first quarter of 2017 was 5.158 billion yuan, a year-on-year increase of 0.55%; the net profit attributable to shareholders of listed companies was 1.01 billion yuan. The year-on-year growth was 5.47%. During the reporting period, the number of branded stores totaled 5,345, with a net increase of 102, including 217 new stores and 115 closed stores.
New trends: On April 13, Haishu's home announced that it plans to set up a consumer finance company with its own funds of 45 million yuan, with a capital contribution ratio of 7.5%. In addition, Haishu Home plans to gradually launch new brands alongside internal cultivation and outreach acquisitions, and actively explore new business spaces to create a diversified brand matrix. In the second half of this year, Haishu Home will continue to try new brands such as light business, street fashion, home, children's wear, etc., and launch more fashionable men's clothing decks to continuously expand product style and product categories. At the same time, it will actively transform emerging channels, improve channel layout, and promote the expansion of shopping malls. It plans to open its first overseas store in Malaysia in June and try to enter the international market.
Modern Avenue
Modern Avenue released the first quarter report of 2017. The report shows that Modern Avenue achieved operating income of 260 million yuan in the first quarter, up 17.50% year-on-year; net profit attributable to shareholders of listed companies was 97 million yuan, up 1017.54% year-on-year; The net assets of the company's shareholders were 1.823 billion yuan, an increase of 5.19% over the same period of the previous year. On April 27th, Modern Avenue released the first half of 2017 performance forecast. It is estimated that the company's net profit for the first six months of 2017 will be 950,000 yuan to 105 million yuan, an increase of 447.60% to 484.19%.
New trends: In February of this year, Modern Avenue announced the sale of a 53% stake in Lianfu (Hengyang) Commercial Plaza Co., Ltd., a holding subsidiary with consecutive years of losses. After the transaction was completed, it generated nearly 100 million yuan of investment income, and also polished the modern road this year. First quarter results. In the future, Modern Avenue will fully promote the online and offline organic business model. Through the acquisition of mobile Internet application development and operation enterprises, the company will realize the extension of 100% equity, and actively promote the company to deeply embrace the Internet + fashion industry.
Red bean industry
Red Bean Industry released the first quarter financial report that as of March 31, Hongdou Industrial achieved revenue of 573 million yuan, an increase of 16.81%. The net profit attributable to shareholders of listed companies was RMB 0.3 billion, an increase of 11.32% compared with the same period last year. The menswear brand Hodo is still the main source of sales for the Red Bean Industrial Apparel segment. During the period, revenue was 36,900 yuan, an increase of 18.74%, and offline store sales contributed 84.22%. As of March 31, the total number of Hodo stores reached 912, including 80 directly operated stores and 832 affiliated stores.
New Trends: In 2015, Hongdou Co. put forward the strategic goal of “Smart Red Beanâ€, including five major systems: smart design, smart products, smart supply chain system, intelligent omni-channel SPA system and smart management. In the future, we will actively use the Internet, Internet of Things and other technical means to comprehensively transform, transform and upgrade ourselves, and at the same time actively build the “Wisdom Red Bean†project with the help of the capital market. On May 4th, Hongdou shares and international consulting giant Accenture held a signing ceremony. The two sides formally joined hands to build "Wisdom Red Bean" and the "Red Bean Stock Informationization" project was officially launched.
Youngor
On April 29, Youngor released the 2017 quarterly report. From January to March 2017, the company achieved operating income of 3.394 billion yuan, down 38.93% year-on-year; net profit attributable to shareholders of listed companies was 1.262 billion yuan, down 48.45% year-on-year. During the reporting period, the company achieved operating income of clothing brand 1,192,477,700 yuan, up 14.43 percent from a year earlier; OEM and other business with a total net profit of 219,074,300 yuan, an increase of 5.17% over the previous year; electricity provider business revenue 2821.81 Ten thousand yuan. As of the end of the reporting period, the number of sales outlets of the company was 2,454.
New trends: At the end of last year, Li Rucheng, chairman of Youngor Group, issued a declaration of “Recreating a Youngor in five yearsâ€, reshaping brand advantages, implementing supply-side reforms, and transforming business models. Youngor said that in the next five years, it will launch technology and innovation strategy, return to the main business of clothing, and will invest 10 billion yuan to strengthen fabrics, crafts, brands and sales channels. Youngor said that the company has a rich product structure, has formed a multi-product, multi-brand strategic synergy business structure, has formed a diversified brand development strategy represented by Youngor, Hart Schaffner Marx, MAYOR, built a high-end brand , high-end custom and hemp category of multi-variety, multi-grade, serialized product structure system, the future will explore the introduction of children's wear products, to provide consumers with a more complete experience of the whole category.
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