The soul of Lu Tai Textile - Liu Shiyi

Liu Shiyi is the leader of the first generation of Zibo entrepreneurs. He is calm and modest, unassuming, rarely making an appearance; he is keen on public welfare, and every year, individuals will donate millions to respect the elderly for 11 consecutive years.

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Liu Shiyi’s business ideas are also very advanced. When many companies are still pursuing a single scale, Lutai Textile has created a set of industrial chains for cotton cultivation, spinning, dyeing, weaving, finishing, and garment making. Moreover, Liu Shiyi never sticks to the rules and always takes a step. As early as 1995, he registered the trademark "Lute Greifen" for his fabrics and shirts, and devoted himself to creating this independent brand in domestic and foreign markets. As the soul of the company, Liu Shichao has unusually firmed his corporate governance ideas. He is full of wisdom while being sincere and kind. While striving to develop businesses, he also makes positive contributions to society. While accumulating wealth for himself, he also promoted the development of the local economy.

In the 30 years of Luthai's development, the spirit of calmness, modesty, sincerity, kindness, courage, and hard work that Liu Shizhen has had gradually integrated into Luthai's corporate culture.

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