Fashion Week | XINYUHU and Pac-man - Embarrassment: Pursuit of Childishness in the City

(April 8, 2017, Shanghai) China's independent men's designer Hu Xinyu once again received favor and was invited to join the world-famous game image Pac-man Pac-Man, a surprise debut in Shanghai Fashion Week 2017 autumn and winter show, officially released its namesake Menswear brand XINYUHU 2017 autumn and winter men's clothing line.

As a leader in the Chinese men's wear design community, designer Hu Xinyu is good at drawing inspiration from the practical aesthetics of male life. This XINYUHU men's series in autumn and winter, while adhering to the style of the British gentleman, skillfully combined the men's ready-to-wear series with the world-famous game image Pack-man, with the theme of "no old gentleman", brought about by the reconstitution of composite fabrics and elements. Rich in visual enjoyment of change, in the design of reflection of urban men's multi-faceted living conditions, reshaping the three-dimensional image of modern male maturity and innocence coexist, self-discipline and freedom.

“Every different adult is brought up by innocent children. I often think about whether there is a common memory that can evoke the mind under the surface of a glorious, or hard, or flat life.” Designer Hu Xinyu said, “The arrival of Pac-man gave me an answer—not so much a hope as a sinking childish innocence. Behind every modern urban lifestyle is a city of thousands of people. It delivers a steady stream of powerful energy."

As a classic symbol of popular culture, the Pac-man (Pac-Man), born in 1980, is a symbol of the video game industry and carries the memories of generations of innocence. When fashion and games were joined together, the XINYUHU x Pac-man series not only succeeded in blowing up the most dazzling cross-boundary trend in Shanghai Fashion Week, but also displayed Hu Xinyu's unique design language on this most professional fashion platform in China. Strong cross-border innovation capabilities.

This XINYUHU men's clothing line for autumn and winter uses dark green, dark blue and black on a large scale. In the classic men's suit style, wool jacquard fabrics with metallic luster and three-dimensional effect are incorporated to tear and crush the mission. The edging and asymmetric collage techniques combine the unique composite fabrics with the classic British tailoring, depicting the process and state of exploration and state of self-motivation and self-confidence that are constantly emerging in people’s hearts. It reflects Hu Xinyu's profound interpretation of the attitude and needs of men in modern urban diversification.

In the same fabulous Pac-man collection, the designer skillfully reconstructed the Pac-Man series elements, using embroidery techniques to vividly present cute and cute game images on T-shirts, sweaters, baseball jackets and long trench coats. Such as everyday dress. Under the wonderful interpretation of the model, the new series will bring the audience back to the age of innocence. When a child encounters a game, when the gentleman returns to young age, this choice and self-chasing battle are performed in Pac-man's electronic world. Looking back on the past, is that pure joy still stationed in the hearts? In the complex urban jungle, behind the growing and mature, whether the young dream is still hot and still flashes?

Into the broad stage of life, leading the modern men's fashion, dissemination of men's design aesthetics, XINYUHU's brand spirit in the 2017 autumn and winter series once again perfectly presented. This encounter with Pac-man is the first collaboration between Hu Xinyu and a world-class cultural image. It is also a wonderful celebration in the history of the XINYUHU brand. Innovating, discovering, and adhering to self, the success of the XINYUHU 2017 autumn and winter men's collection not only created a glamorous gentleman's landscape in Shanghai Fashion Week, but also led the modern urban spirit into a new direction.

About designer Hu Xinyu:

Hu Xinyu, born in Shanghai, received a bachelor's degree in men's clothing from the University of the Arts London. The avant-garde, comfortable, and concise design style has attracted the attention of the college and industry media.

Its design concept preserves the exquisite detail and elegance of British men's wear. It integrates it into the daily wear of modern men in China to better show the attitude and needs of modern men in fashion dress. The use of geometric elements to modify male traits, focusing on the capture of body art, posture, and other movements, expresses the lines that are present when the human body is dynamic in its clothing.

About XINYUHU:

The same-name men's brand XINYUHU, founded by Hu Xinyu, has been invited to debut in London, Paris, Beijing, Shanghai and many other fashion weeks.

Since its inception, the XINYUHU brand has been recognized by the international fashion industry. It has been the original design list of the design capital for two consecutive years. The Dean of the London Fashion Institute has been the only men's collection to be the charity banquet for 125 years of Cordwainers. The company REDA selected as the exclusive designer for the 15th anniversary of its entry into the Chinese market, all demonstrating the high recognition and favor of XINYUHU's youthful yet exceptional design.