Interview with Mr. Gao Zifeng, the head of St. John's Clothing Co., Ltd.

"Details determine success or failure, innovation creates the future" - Gao Zifeng

Gao Zifeng, Chairman of the Board of Directors of St. John's Clothing, has been in business for more than 30 years. He is calm and elegant, and has keen insight and forward-looking control over the development of the market economy. Today's interview, let us approach Gao Donghe. His clothing kingdom.

First, the introduction

St. John's Apparel is the operating agency of ALFIERI, the international elite business men's wear brand. After 15 years of rapid development, the total number of stores in Greater China has exceeded 300.

(including Hong Kong and Macao), and this number continues to grow. The world's top premium fabrics, noble and simple design, and unique craftsmanship, ALFIERI men's clothing treats every product with the heart of artisans, and firmly occupy a place in the highly competitive business men's wear market in China.

Second, the interview content

Q: Hello Gao Dong, the just-concluded Efali Men's Spring/Summer 2017 New Product Launch Conference and Order Fair has been a complete success. Please give us a detailed introduction to the main style and features of this new product.

Gao Dong: In the spring and summer of 17th, Efali has continued the noble and simple style of the past. In order to cater to the modern people's pursuit and yearning for the natural original ecology, the designers boldly blended into the new elements of “natural temptation”. The design is inspired by the mysterious and spiritual British Dean Forest, which integrates green plants and animals throughout the product line to evoke the organic and ecological connection between man and nature. 2017 spring and summer new products focus on nature, fit the modern society people pursue

The need to “free up nature, freedom, and freedom”.

Jungle tree shadows, birds and beasts, mountains and rivers are presented in costumes through advanced techniques such as embroidery and printing. They perfectly interpret the natural theme of the impression jungle, and make the whole series of spring and summer 2017 flow with a mysterious and dynamic atmosphere.

Q: I heard you say that this new product is close to nature, which means that the fabric is more comfortable than ever?

Gao Dong: Yes, this is one of the characteristics of our new products. In the spring and summer of 17th, we strengthened the development of high-strength stretch fabrics, which made the wearer's action more free and flexible. In addition, it also added fashion sports outdoor products to adapt to the changing needs of the market.

Q: Since the introduction of the domestic market, Efali men's clothing has always been a high-end route, including some private customized products. Then, how do you plan to further increase the performance of Efali men's wear?

Gao Dong: It is one of Efali's future strategic plans to widen the overall price to accommodate the needs of a wide range of customer groups. In order to be more competitive in the high-end brand, in the spring and summer of 17 we have increased the development of high-value round neck and high-end silk products, and also increased the cost-effective, luxury and fashion products for young consumers. All products will continue to maintain our quality and will not be discounted by price. In recent years, Efali has increased the focus of the development of trousers products, innovative fabrics, good version, and the development of the market trend, pants products have become one of Efali's fist category, driving the growth of performance.

Q: It is said that China is one of the largest men's wear market in the world. However, with the recent high-end men's wear brands entering the Chinese men's wear market, the competition in the domestic men's wear market has greatly increased. Do you have any unique insights into the future development of business menswear?

Gao Dong: Everything has two sides. The fierce competition does not mean that it is unprofitable. With the development of China's economy, everyone's living standards have also been greatly improved. Besides women, men are paying more and more attention to dressing up. . The decent dress reflects the identity and taste of a person, especially for men, who pay more attention to the quality, grade and design style of the clothing than ever before. According to the statistics of authoritative data institutions, men's consumption in clothing has increased year by year, and different dresses in different occasions have further promoted the development of the men's wear market. In the future, business casual wear and private customization will become the hotspot of men's wear market development. The domestic men's wear market is still far from saturation, and there is still a lot of room for development. In the face of the growing demand for personalized consumption of men's wear, it is necessary to see how clothing companies seize this opportunity.

Q: When it comes to opportunities, what are your plans and expectations for the future development of Efali?

Gao Dong: Survival depends on quality, development depends on innovation. If a brand wants to develop for a long time, it must have a strong product. Efali can have a place in the domestic menswear market and must have our strengths. In order to maintain innovation, lead the fashion trend, and meet the market demand, Efali will continue to improve its core competitiveness, and strive to create a sophisticated men's wear from a variety of styles, from style, material, function, and personalization to promote performance. Grow and achieve a new leap in the brand. To become a leader in China's high-end men's apparel industry, to be a century-old brand and to be a respected company is our strategic goal. All our colleagues have been working hard for this.

Gao Dongyu is not fast, just like the first impression he gives people, calm and introverted, not in a hurry, I think this is also the character of the 30-year history of the business. I would like to thank Gao Dong for sharing. I also wish that ALFIERI, the men's wear of St. John's Clothing Co., Ltd., will continue to sell well. It is expected that every year, new products will bring us different surprises.

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