Why women's underwear brand sought after by investors

Gui Mi is a well-known original ecological breathable underwear brand in the development of the brand in 2015 is very bright, not only the number of brand stores exceeded 1000, and the market sales growth is very fast, and with the best-selling products in 2015 China's best-selling clothing brand The ceremony was named "top ten best-selling underwear brand." Into 2016, the development of boudoir is still strong, according to the news of boudoir, in July this month, boudoir opened the new terminal has reached 60 stores in the industry at a time of low season, sales are also steadily rising, the results It does not stand out.

闺秘

Then the question is: why the mystery female investors by the female friends so sought after? In response to this problem, Xie Zhi, director of business affairs, explained her from three aspects:

Excellent product:

As an atypical underwear brand, Guoliang addition to emphasize the health and comfort of wearing products, underwear products, style design is also very seriously.

Since the creation of the brand, the core value of the boudoir is "healthy", this boudoir design and research launched seven breathing underwear series and no rims underwear, healthy and breathable fabric selection and scientific cup design for boudoir underwear to wear Very comfortable and healthy.

At the same time, the style of boudoir underwear is also very stylish and beautiful, classic fashion interpretation of the boudoir is very much loved by the beauty of love.

Civilian price:

Under the high quality underwear products, the price is not expensive, which is also an important reason consumers like girlfriends. The price of the boudoir underwear product is positioned between 50 and 400 yuan, while the price of most underwear products is between 100 and 250 yuan. The price of such a product adapts to the purchasing power of the current mainstream consumer groups.

闺秘内衣品牌为什么能够受到投资商的追捧

Generally optimistic about the market prospects:

China's underwear industry itself is in a rapid development stage, the overall market prospects are generally optimistic about, and as a new generation of underwear Lingerie brand in recent years, the rate of development is very fast, the achievements made obvious to all, not only won the 2015 " Top ten best-selling underwear brand, "and was successfully elected vice president of Shenzhen Underwear Industry Association unit, in April the brand also signed a famous movie star Chen Derong as the brand image of the spokesman, in this case, the prospects for the development of boudoir is generally optimistic about .

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