Jewelry, is it to buy a brand, or to buy quality? (Figure)

When you see the topic, everyone will be surprised, isn't the brand a guarantee of quality? Maybe it’s true on other man-made industrial products, but in the jewelry field, it’s over! all! Do not! Yes! one! Back! thing! There are two differences: First , jewelry is a masterpiece of nature, quality can only be chosen, can not be left and right; Second , the added value of the brand on the tall and large is reflected in the same high luxury jewelry design, luxury jewelry means high price ( At least 7 digits), suitable for red carpet, high premium.

The nobleness of today's jewellery, in two respects, the value of the first material, the premium of the second brand. Valuable materials such as diamonds, red sapphire, emerald, cat's eye, opal, spinel, jade, and Hetian jade, can not help but make good eyes.

Of course, if you wear high-end gems, the brand is a big international brand, it is naturally the choice of local tyrants. The low-grade material has no brand value, and indeed few people choose. Then the question comes: low-grade material + big brand, or high-quality material + no brand, how do you choose?

Many new jewelers will also encounter such problems, want to buy some jewelry, but what to buy? Where can I buy it? In general, it is easy to buy from the ordinary brands around, which are known to passers-by, pick the styles you like. With one out of control, the more you buy, the more advanced, from Chow Tai Fook to Tiffany, from Cartier to Bulgari, the richer financial resources are Van Cleef & Arpels, still beautiful. At first, everyone really would like to see what the brand is, go into the store and feel that everything is tall. But after playing for a while, I quickly found that the entry model with the broken diamonds was not very valuable, and the young lady in the nightclub and the little girl in the grocery store wore the same Taobao explosion. Trying to go to the store with a magazine with a high-end international product, the waiter's answer is "We don't have any Chinese counters, we need to go to the main store in Place Fontaine in Paris to buy, or make a special appointment for you."

Brand jewellery has its advantages: historical lineage, in-depth design, craftsmanship, global star endorsements, coupled with perfect sales channels and marketing models, it is not difficult to be sought after. However, after the 1970s, a large number of jewellery brands with a long history have been acquired by commercial groups. Under the business purpose of making money for the sole purpose, the works that truly inherit the artistic brilliance of these brands have been narrowed down to the magazine homepage and narrowed down to the flagship of Paris Fontaine Square. "Store", which ordinary consumers can buy, is also a proud product of the business group is what we call the "entry series", screw ring, ring, ... with cheap materials, with overwhelming publicity, ten times twenty times Selling at the cost of the price, the benefits of such a product are two points. First, it is very profitable, and most people still can afford it. Second, it avoids the limitation of materials and can be copied in an unlimited amount. Imagine that no burning ruby, no burning cornflower can be copied infinitely? The answer is no, even if there is strength, every size, quality is difficult to be uniform, then I have 10,000 stores around the world, how can we have a bowl of water?

For the discerning and powerful buyers, such as the royal family, movie stars, and the family of the chaebol... they will not consider the entry-level series of big-name jewellery, because there are custom jewellery to choose from, and you can see the true jewels. There are only a handful of people around the world.

Such jewels are hidden in every corner of the world and around you. A small number of Chinese people have been rich for a while. More and more people are beginning to appreciate jewellery and clarify the value of jewellery. They are not satisfied with the "entry fee". And the pursuit of more collections. This kind of collection level is also available in international big brands. There are also in small folk shops. Jewelry is such a strange industry. Don’t look down on a small jewelry store in the alley. Maybe you can take one piece and you can kill the C-head brand. The treasure of the town store in Shanghai's flagship store.

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