The 16th Shenzhen Service Fair NGAN LOK Yanuo International not only looks at clothing

Q1: How many brands does NGAN LOK have?
A1: We have a total of more than a dozen independent brands. “NGAN LOK” is our image store name. It operates in direct and franchise modes. There are six or seven independent brands. “One piece of paper” is also our image store, but unlike “NGAN LOK”, we will design a uniform style for franchisees, but we do not require them to sell our brand.

Q2: What is NGAN LOK's brand concept and positioning?
A2: We are not just focusing on clothing. We attach more importance to the overall feeling brought by the clothing. Our creative director, Ms. Chen Li, starts from her own life experience to find out the modern women's clothing needs, and more of them are produced by clothing. Psychological needs. “Let the avant-garde artist experience novelty and surprise and let the discerning consumer experience comfortable and fast” is Yanuo's understanding of fashion. Designing clothing with freshness, design sense and pleasure is Yinuo's pursuit. We mainly target high-income urban women.

Q3: Yannuo International NGAN LOK has gradually embarked on internationalization. Can we simply talk about the development process?
A3: 2010 is a time node. Before that, we were more of a product supplier role. In 2010, we wanted to transform ourselves from a product supplier to a brand operator, but failed completely. Now we are still groping on the road to transformation.

Q4: What difficulties encountered in the development of brand operators?
A4: The difficulty is always there. If you only make money, it will be simple, but it is indeed difficult to make money with feelings. Many of our designs lead the domestic market by two or three steps. With regard to the demand for fabrics, the domestic market cannot meet us and we must go to the international market to purchase. The increased costs are difficult for customers to accept; we are somewhat thin and elegant. The silk fabric products have a very good visual effect. The customer has been informed in advance to wear it and wash it carefully. However, if the product has a problem, the customer will still be chasing it. This is the cognitive difference in the use of the product.

Q5: Remember the grand opening of the first Yanuo International NGAN LOK store?
A5: When I opened the first image shop, I invited some friends to come and see them. They scoffed and thought how they could sell clothes. Then they came back and said, “Original clothing can be sold like this.” (Yinuo International Image Store provides consumers with an overall shopping experience with a bookshelf).