III VIVINIKO's passion for designer women's and fashion jewelers

III VIVINIKO We always use "Simple Freshness" as a brand design concept. Advocating the use of the most minimalist means to express an understanding of freshness. Through the re-understanding and shaping of the relationship between "color, material, and volume", and incorporating understanding of architectural aesthetics in costume design, we have created a textured street style with the characteristics of the times. "Simple and pure, with a distinctive silhouette" has a distinctive Scandinavian fashion style.

Sun Hefang is the founder of HEFANG Jewelry. "Unconventional beauty" is very appropriate for her adjective. In 2009, Sun graduated from the Department of Jewelry Design of St. Martin's College of Art and Design in London. In the same year, she took a big shine at the London International Jewellery Design Award and won the "Gold Star" jewelry design gold medal, becoming the only Chinese winner since the establishment of the award; 2012 Year Sun returned to China to set up a studio and established a precise positioning of the same-name jewelry brand HEFANG Jewelry. The first snowflake series received great acclaim; during London Fashion Week 2013, where the party once again became the focus of the media, she will The launch of the series of jewellery was set up in the London Eye with a series of sincere works to pay tribute to her inspirational learning venue - London.

Denim Cotton Embroidered Letter Sleeveless Shorts Set

Green decorative white minimalist sandals

All from III VIVINIKO

Q: What do you think good design can bring to people?

H: Happy! Good design brings happiness to us while giving us a lifelike interest.

Q: What is your usual style of dress?

H: I think the dress is to be divided into occasions. It is a basic courtesy to choose proper dress on different occasions. My usual dressing style is relatively simple, because I always go back and forth to the boardroom and other places. Usually I will choose the comfortable design of cutting and fabrics, coupled with a pair of comfortable shoes, plus a piece of jewelry, simple matching. It is my daily dress style.

Black and white mixed-color knit sleeveless dress

From III VIVINIKO

Q: What is your favorite minimalist design?

H: I like the minimalist style of black and white, but the more primitive colors, the more test a designer's design ability. Detail, Minimalism with details is my favorite.

JANE Lettering Colorblock Knit Sweater

Colorblock twill belt decorated half skirt

All from III VIVINIKO

Black and white mixed-color knit sleeveless dress

From III VIVINIKO

Airline Quilt

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