Ningbo National Fashion Week: Youngor join hands with CERRUTI DAL 1881 to build high-end brand MAYOR

Ningbo National Fashion Week: Youngor join hands with CERRUTI DAL 1881 to build high-end brand MAYOR

The Mayor brand is a high-end brand tailored for Chinese elites in the political, business, and academic fields. Li Rucheng, Chairman of the Youngor Group, said at the signing ceremony that as part of the “Chinese Dream”, in China, which is increasingly taking off, high-end brands with quality comparable to international brands should be born and serve the elite. He also said that MAYOR will integrate the best resources of the world's best fabric suppliers and the world-renowned red-hand craftsmanship to create the excitement of the “Shi” for Chinese men. CERRUTI DAL1881 President Nino Cerruti stated that CERRUTI DAL1881 will use its historical accumulation in the field of fabric development for more than 100 years to select a variety of lightweight, thin, soft, vertical, and natural reducing high-end fabrics for MAYOR. Quality basis.

At the same time, Youngor will try to use O2O to drive the innovation of MAYOR's operating model and create a new service model through the integration of offline experience and mobile Internet. MAYOR's existing more than 60 stores will provide a variety of service models, such as a variety of ready-to-wear apparel selection services, and tailor-made service on the basis of garments. These customized service cycles last only 7 days.

The tailored service cycle is 21 days. Youngor has more than ten years of exploration in the field of batch customization. Through the integration platform of big data, it has achieved tailor-made integration of data collection, production, CAD (computer-aided design), sales, and logistics integration. With the software system, customers can enjoy one-to-one plate-making and exclusive designer services through exclusive fashion hotline or online reservations to ensure the uniqueness of clothing. Customization also provides 2 to 3 times of fitting services, in order to detail details, more fit Slim, highlighting personal temperament. The custom price is only one-third of the international high-end brands.

Ningbo National Fashion Week: Youngor join hands with CERRUTI DAL 1881 to build high-end brand MAYOR

In addition, MAYOR also provides fashion consultancy services. Within 72 hours of receiving an order, the stores in first-tier and second-tier cities nationwide will arrange professional fashion consultants to provide door-to-door services based on the principle of proximity. According to customers' needs, they will provide fashion accessories and exclusive services. MAYOR will open new stores in Ningbo and Shanghai after the opening of the store in Hangzhou. Mayor will expand to 500 stores in the next five years.

It is reported that MAYOR's core technical team is under the control of the master of the 5th generation of Xia Guoding, the red generation tailor's master. He inherits the “craftsmanship” skills of the Red Gang and uses hand-sewing techniques to measure, cut, sample, set, and sew. Need more than 300 steps of craftsmanship. The team has repeatedly customized costumes for domestic political figures and all walks of life to enjoy a reputation in the industry.