Girls underwear hundred Ling hundred Li its brand

After years of development, the competition in the market of adult lingerie in our country is getting fiercer. Underwear products and brands are becoming more and more saturated. In contrast, however, girls lingerie market quietly rise, and more and more attention by the industry and consumers. View from the current situation, girls underwear has developed into a plate of blue ocean in many plates.

As a subdivision of the traditional underwear market, girls lingerie development prospects. After just a few years of development from the initial fill gaps in the underwear market to the rapid penetration of several major brands, and now the brand image and culture to create the upgrade, underwear lingerie adult underwear accumulated 30 years of development and the formation of A group of high quality brands favored by the market, one of Bai Ling Bai Li is one of the representatives.

The first year of sales of over 10 million, Bai Ling Bai Li hit a girl underwear sales miracle

In 2010, the domestic girls lingerie market is still in its infancy, at this time compared with the adult underwear lingerie, whether fabric, color, style or version of the design is not much difference between the size of the real girls tailor-made coveralls brand Few, this also means the existence of opportunities. Shenzhen Sunflower costumes at the helm, general manager Li Yanchang is the insight into the development trend of girls underwear market in this year created the "Bai Ling Bai Li" brand, the official into the girls lingerie market.

In fact, at first Lee general optimistic about the girl's underwear is not understood by others, many people are not optimistic about the breakdown of the category, that girls can do 10 million annual sales of underwear is the limit. Although optimistic about the girl's underwear, but he set the 100 million for the first year sales target of 7000000, while the actual sales nearly doubled, he did not realize the market's strong demand for girls underwear. After 2011, the underwear industry by the downturn of the environment, devastated. But it is in such an atmosphere in the industry that the hundred Ling hundred Li still maintained rapid development.

少女内衣百伶百俐 其品牌 其人

Shenzhen Sunflower Garments Co., Ltd. General Manager Li Yanchang

Bailian Bai Li positive market response so that he was full of confidence, aware of the consumer awareness of the brand underwear girls have increased year by year, the market demand for girls underwear continues to grow. So in the hundred Ling hundred Li into the market two years later, founded the second girl lingerie brand - Meilan Duo, and won the favor of consumers.

In the past three years and more, the growth of the girls underwear market is very rapid development momentum, far beyond his expectations, and the development of all-embracing even more is the company suddenly caught the attention of the market. It is understood that Bai Ling hundred Li into the market for the first year, annual sales of over 1 million provincial-level market only 4, and the development so far the national sales of not more than 1 million provincial-level market, only 4, such a huge change , Thanks to the rapid growth of girls lingerie market.

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