GUCCI Shanghai New Concept Flagship Store Grand Opening at the End of May

GUCCI Shanghai New Flagship Store

Gucci announced that the new flagship store in Shanghai, which covers an area of ​​1600 square meters, will be grandly opened at the end of May 2009. The new store is located at the intersection of Nanjing West Road and Shaanxi North Road, adjacent to the Hang Lung Plaza, and is a prime location in Shanghai. The flagship store in Shanghai will be Gucci's 28th store in mainland China, and the first Gucci store in Mainland China to adopt the latest design concept of Frida Giannini, the brand's creative director. It will become New York, Rome, Munich, Hong Kong and London. Another successful case of this concept design was used by world famous cities.

The Shanghai flagship store is divided into two levels. The store is spacious, comfortable, warm and bright, reflecting Gucci's determination and commitment to the development of the Chinese luxury market. Giannini's extraordinary design powerfully affirmed Gucci's growing position in the Asian market and symbolized Gucci's contemporary image in the 21st century.

Giannini explained: "The new design concept is mainly to make the store's decorative design brighter and brighter. Each city has its own characteristics and style, but also retains a strong warm and intimate temperament. For Shanghai, I think Incorporating a modern architectural style that fits into this contemporary city, on the other hand, it retains the iconic materials and elements that are closely linked to Gucci's historical heritage."

Giannini's innovative concept uses an open space, using natural light and warm and precious materials, especially a giant gold glass curtain wall of 19 x 43 meters, to create dazzling visual effects. This transparent glass façade is up to five layers in height, making it easy to use natural light, and it can be seen from inside or outside the store. The interior decoration still uses Gucci's signature materials: mahogany and marble, combined with the application of new elements such as ribbed glass, polished rose gold, smoked glass mirror and smoked bronze glass, Gucci's long history of elegant style and luxurious taste is fully revealed.

Gucci's unique two-tone pattern and geometric lines are the main features of the interior space. The floor is paved with white marble and separated by black marble strips that extend up to the wall and meet the ceiling's golden metal. Bronze glass and bronze mirrored walls create a warm environment. One design feature worth mentioning is the staircase, which uses gold and transparent plexiglass vertical railings to reflect the entire space.

First and second floor

Gucci Shanghai flagship store is located in the most prominent position of Golden Eagle International Shopping Center, just in the famous shopping area where people come and go, the geographical position is extremely advantageous. This store has separate outlets on different floors. Customers can enter the store from the street or from the shopping center.

The first floor showcases Gucci's latest handbag collection and luggage, as well as men's clothing, suits, shoes, ties, belts, watches and silverware. The second floor is designed for Shanghai's growing high-end fashion consumers. It focuses on women's evening wear, fashion, high-end jewellery, watches and other accessories. Each floor offers a spacious and comfortable environment and atmosphere. Customers can find a complete product series and enjoy a more perfect shopping experience.

"Even if the price has long been forgotten, Gucci's excellent quality has always been remembered" - Aldo Gucci

Since Guccio Gucci opened his first boutique in Florence in 1921, Gucci has been meticulously regarded as a brand feature to give customers a unique experience. Guccissima leather change pallets, credit card holders, shoehorns, and sales staff to remove handbags from the shelves and other exquisite details such as forks, has always been the hallmark of Gucci boutique. The latest feature of the Gucci store is the use of a roller-type leather liner to display a variety of handbags, inspired by Gucci's first store in Florence. The locker room is equipped with elegant and comfortable Gucci robes for use by customers, and it also has the signature of Mr. Guccio Gucci.

Gucci in China

At present, China is one of the fastest growing Gucci retail businesses. Since Gucci entered the Chinese mainland market in 1997, China is no longer an emerging market for this famous Italian premium brand. As of January 2009, Gucci has opened 25 boutiques in 17 cities in China, all of which are operated by Gucci. These cities include: Beijing (5), Shanghai (4), Qingdao (2), Changchun, Changsha, Chengdu, Dalian, Hangzhou, Kunming, Nanjing, Shenyang, Shenzhen, Suzhou, Tianjin, Wuxi, Xiamen and Xi’an ( 1 each).

Gucci CEO Patrizio di Marco said: “In the past few years, we have achieved remarkable growth in brand recognition and the number of specialty stores in China. Today, Gucci symbolizes the perfection between fashion authority and historical heritage. Balanced, more and more Chinese high-level brand consumers are looking for these values ​​everywhere and the Italian craftsmanship quality represented by 'Made in Italy'."

About Gucci

Founded in Florence in 1921, Gucci is one of the world's top fashion brands. Gucci is world-renowned for its superior quality and Italian craftsmanship, designing, producing and selling highly anticipated products such as leather goods (handbags, small leather goods and luggage), shoes, ready-to-wear, scarves, watches and fine jewelry. Glasses and perfumes are authorized by industry leaders in their respective fields to produce and sell. Gucci products are exclusively marketed by branded outlet stores (up to 258 as of December 2008), selected department stores and specialty stores.