Adidas Opens World's First Brand Center in Beijing

In order to welcome the Beijing 2008 Olympic Games, Adidas' first brand center in the world settled in Sanlitun, Beijing and officially opened at 00:00 on July 5. The Adidas Brand Center showcases the brand's latest retail store image, bringing together two of Adidas Group's product lines - sports performance series and sports fashion series (including Originals series and Y3) in the same store, greatly enriching consumers' shopping choices. What's more worth mentioning is that the brand new Adidas Brand Center subverts the image of traditional sports retail stores: The store has carefully set up a series of interactive experience areas that are debuted in China and even the world, allowing consumers to obtain more at the same time of shopping. More sports experience and services will upgrade shopping to a consumer experience. Eric Sterninger, Global President of Adidas Brands, Bai Wenkang, Managing Director of Adidas Greater China, and Gilbert Arenas, NBA Superstar, cut the ribbon for the new store. Luo Xuejuan, the 100-meter gold medalist for the women's breaststroke at the Athens Olympics, and Gao Di, the “diving queen” Have come to congratulate.

Football Monopoly Zone

Located on the newly built Adidas brand center in Sanlitun Shopping Center in Beijing, it has four floors and a total area of ​​3,170 square meters. This is Adidas' largest retail store in the world. Mr. Eric Sterninger, Global President of Adidas Brands, said: "China has become one of the most important markets for Adidas in the world. The opening of the first brand center in Beijing is another important milestone for us to consolidate our leading position in the Chinese market. It will also serve as a model for Adidas's concept stores in major cities around the world." Adventus Greater China Managing Director, Bo Wenkang added: "The brand new adidas brand center will be open to Chinese consumers and all those who will visit Beijing during the Olympics. The Adidas brand is fully displayed. We are very pleased that the world's first brand center can be located in Beijing."