Stella McCartney opens its first independent store in China

Stella McCartney opened its first independent store in Hong Kong and Beijing respectively. The Hong Kong store is located at the Gateway Plaza in Tsim Sha Tsui, which covers an area of ​​1030 sq. ft. and is located at 292 sq. ft. and 5 sq.m. of the last name. Its spring/summer product line includes fashion and humanity. Methods of production of accessories, sunglasses, underwear, perfume, and organic skin care products. Stella McCartney signed an exclusive distribution agreement with Lane Crawford Joyce Group last year, under which the two new stores were operated by The Lane Crawford Joyce Group.

The concepts of Hong Kong and Beijing stores reflect the Stella brand's quest for distinctiveness and femininity. After entering the store, you can feel a brand new retail concept and create an atmosphere that allows you to actively explore the Stella McCartney product line. The atrium features a polished metal artwork that creates a unique and unique visual effect that makes people curious and wants to explore its work.

Shoes and bags are placed on steel display racks embedded in maple walls to highlight the strong architectural style of merchandise display. Stella's ideal is to create a more personal and architectural style atmosphere, so that customers can get a novel shopping experience. Stella McCartney said: “I have injected natural feminine colors such as deep pink and pale pink in two shops, and mirrored the details of mirror steel tile floors and exquisite mosaics, hoping to create a warm feeling of natural exudement. ""