![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
From October 17 to 18, 2008, the two-day fourth Shanghai International Underwear Fashion Show was held in Shanghai Exhibition Center. At noon on the 17th, a reporter of China underwear fashion network visited EUROETET Shanghai International Underwear Exhibition Manager Marie Dominique.
Marie Domomin, manager of EUROVET Shanghai International Underwear Fair
Reporter: Why hold such an underwear show in Shanghai?
MarieDominique: We conducted a survey on the Chinese market and found that China has a huge market potential. Therefore, we decided to hold this Fashionable Underwear Fair in China and attract domestic exhibitors such as accessories, fabrics and accessories as well as overseas Buyers, to provide them with a platform for communication, so that they can be targeted, according to what customers need what kind of goods for production.
Reporter: China's underwear fashion show from 2005 to date, has been held for 4 sessions, the first sector held when the situation is like?
MarieDominique: The first Linyi Zhan was held in October 2005, only one floor, 57 exhibitors, but was very successful, for the subsequent development of a good start. In 2006 an increase of OEM area, to this exhibition, exhibitors have reached 157.
Reporter: What are the highlights of this station?
Marie Dominique: First, exhibitors increased by 17%, and high-end manufacturers such as Aimer, Cervin, GujinUnderwear appear. In addition, the cooperation between Kreedz, chairman of French pin industry and chairman of China's pin industry, is also a highlight. Their cooperation can make the information of law and underwear market communicate and understand the changes in consumer orientation and values ​​in the Chinese market. It is also possible to concretely communicate information on corporate cooperation in France.
Reporter: What are the requirements for exhibitor's admission?
MarieDominique: We mainly welcome those high-end fabrics, accessories, and brands to exhibit, we will collect the company information, study their samples, carefully select the same level of exhibitors, put them together Out, so as to avoid the emergence of uneven situation. However, we reject low-end products because, according to the study, Chinese consumers prefer top-level underwear. The low-end products on the one hand, they form a system of products, on the other hand, they are not stylish enough, does not meet the purpose of this fashion show.
Reporter: Do you think the development trend of luxury goods in China's underwear market?
Marie Dominique: It is undeniable that luxury goods in the Chinese market have some influence, but the real majority of the market or the high-end underwear, which is the public's consumer orientation, it is our concern.
Reporter: Men's underwear part of the show only accounted for 11%, do you think there will be less?
MarieDominique: Our show is currently dominated by women's underwear, men's underwear is not high degree of attention, social surveys are not enough. Men's underwear is not as diverse as the market demands of the market, as long as seamless and smooth connection, fit comfortably on the line.
Reporter: What are the new initiatives back to show next year?
MarieDominique: Our show this year is very successful, next year's scale will be even greater. However, we still have the same restrictions on exhibitors, and we still need them to provide quality underwear.
Next year will increase the number of swimwear booths, only 25% this year. After the Olympics, many people think swimming is a fashionable sport. The market for Chinese swimwear is gradually expanding and the demand is also growing.