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At the end of May this year, the GUCCI 2020 Early Spring Vacation Collection fashion show was held at the Capitoline Museum in Rome, which distributed collections of classical memories, mysterious atmosphere, and chronological walking costumes... "Retro Art" Overflowing the show.
With the resurgence of the retro style, from the show to the street, you can always see some new fashion trends with retro taste, and the field of children's wear is no exception.
On July 24th, 2019, Cool Kids Fashion Shanghai Fashion Fair (hereinafter referred to as Cool Kids Fashion Shanghai) will be held at the National Convention and Exhibition Center. Ms. Zheng Mianmian, Trend Director of WGSN China, said that “Remodeling Classic†will become the 2020/21 autumn and winter. One of the main trends. At the same time, Zheng Mianmian will also interpret and share the other two major fashion themes for the children's wear designers and brand parties on the spot - "technical texture" and "intimate comfort".
Paying tribute to the old age: retro children's clothing is popular
The retrospective of the retro trend will bring people back to the fashion culture of 8090. On how to integrate classic art with contemporary aesthetics, reshaping the surreal retro impression in the modern world has become the main trend of children's wear in the autumn and winter of 2020/21.
Different from the classic, college style and outdoor style in the traditional impression, the 2020/21 autumn and winter children's wear incorporates a sense of street style and punk in the design, paying more attention to the combination of retro materials and details with technical fabrics and modern styles.
Reinventing the classics - modern design pays tribute to the old days
For the focus on design elements and color matching of the “remodeling classic†trend, retro plaid elements will become the focus, the color of the boys' wear and accessories is darker, the British style is obvious; the girls' dresses are softer, with brighter colors, retro and not Lost street feeling.
The H19 series launched by LES LUTINS, a Parisian children's wear brand, combines soft materials and bright colors (coral, puff, old rose) with autumn colors (burgundy, vermiculite, duck blue), clever use of hollow jacquard And stripes, complement the brand classic.
Technology texture and intimate comfort, parallel implementation of children's wear sustainability
In sportswear and streetwear, “technical texture†has become the focus of design and will attract more consumers' attention in the future. The designer combines the charm of modern craftsmanship with a deformed pattern and a two-color surface to create an alternative form, with ultra-bright color plating to create a futuristic feel for sportswear.
Technology texture - exploring the realm between reality and virtual
At the same time, more brands will use natural organic cotton raw materials certified by the international authority GOTS to add comfort and safety to children's wear fabrics. The sophisticated printing and dyeing process enables children's wear to be worn on both sides, increasing the practicality and fun of children's wear.
While pursuing fashion and styling, the comfort of children's wear is the eternal concern of consumers, and the coexistence of intimate comfort and fashion has become a major trend in the development of children's wear.
The 2020/21 autumn and winter children's wear will be designed to be extremely comfortable, soft, natural, and tactile fabrics will be promoted, and the sturdy type of wrap-around body will be popular.
Intimate and comfortable - a system for life
In addition, as the home becomes part of a multi-functional living system, items that seamlessly switch between private and public, home and living, rest and entertainment will be the focus.
2019 Cool Kids Fashion: Ingenuity Interpretation of 2020 Fall Winter Kids Fashion Trends
Children's wear fashion changes constantly, as a trend builder, retailers and brands should grasp the correct fashion trends in time, in order to obtain a broader market development opportunities, but also to the discovery of excellent design talents.
At the National Convention and Exhibition Center on July 24-26, Cool Kids Fashion Shanghai will bring together more than 120 children's wear brands from 20 countries including France, Japan, Australia and the United States to bring fashion frontier information to the children's wear market.
2018 Cool Kids Fashion Shanghai Children's Wear Design Competition
Cool Kids Fashion Shanghai will also hold the "Hai Bing Bo" children's wear design competition with the theme of "Creating Jiangnan". Global apparel brand designers, costume school teachers and students and fashion design enthusiasts will have 25 pieces of art and non-legacy in the Yangtze River Delta region. The works and collection elements are inspirational, combining art and museum authorization with fashion children's wear to perfectly interpret vintage fashion.
At the Future Trends Forum for Children's Wear, Ms. Zheng Mianmian, Trend Director of WGSN China, the world's leading trend forecasting agency, will release the 2020/21 autumn and winter children's fashion trends report. In addition, Gwendoline, the world-renowned color trend survey agency Pepels Paris, will share the prototype of children's wear style. Later, Ms. Li Tiantian, the editor-in-chief of OK!BABY, will also interpret the trend of children's wear for the audience.
2019 Cool Kids Fashion Shanghai has opened pre-registration, immediately log on the official website or pay attention to the official WeChat "CBME Pregnancy and Baby Fair" pre-registration, you can receive the audience card sent by the organizer in advance.
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UBM China / Informa Group (Hangzhou)
Qian Xiaoyu Senior Manager, Marketing Department
Email: [email protected]
Tel: (86-571) 2689 5089
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