American Leisure Brand GAP06 Three Fashion Items

GAP was born in the United States and became the fashion choice for young Americans. What GAP brings to people is a kind of casual temperament. It allows unrestrained young Americans to enjoy the natural and comfortable life.

In 1969, the founder of GAP, Raf Fisher, was choosing a pair of jeans for her at a boutique in California. However, no one could find a suitable one. Driven by this momentum, Rafer Fisher created this historic American brand, GAP.

The first GAP store used jeans and tapes sold side by side, but the result was not ideal. Many people are interested only in audio tapes. As for jeans, due to its wear resistance and durability, people will invariably choose Levi, the famous cowboy brand tycoon. As a result, nearly 4 tons of GAP jeans can only be sold at the purchase price. Until the opening of GAP's second store, Dr. Fisher focused on young people and emphasized a young shopping atmosphere. The products sold only include clothing, such as round neck T-shirts, short and slick cotton tops, jeans and so on. This new way of selling makes GAP very quickly known in the United States. In the 1980s and 1990s, GAP developed rapidly. Its series of brands GAP, OldNavy, Gapkid, etc. were listed one after another. They occupied the US casual brand market in the shortest time and were recognized by the United States and overseas.

GAP's most classic design is still the establishment of the GAP brand, despite the setbacks, but carry forward the bright jeans series. The feeling of being unrestricted has become the target of the younger generation in the world.

GAP Women