Major brands of women's fitness products are growing rapidly

On February 21st, Nike announced the Nike Women's Fitness Series in spring and summer 2006 in Shanghai with a group of girls.

Women's strong spending power is increasingly being watched by well-known sports brands, and the women's fitness series has become the growth point for their new sales. According to the Sporting Goods Manufacturers Association, from 2000 to 2004, sales of women's sportswear increased by 9% to $17.4 billion, while sales of men's sportswear during the same period fell by 11% to $13.4 billion.

Reebok: Follow the feeling

Reebok, whose sense of smell is more sensitive, is the first to realize the advantages of opening a women's specialty store. The specialty store not only provides more products, but also fits the woman buyers from the perspective of feeling and even smell through the design of the store.

Adidas: The Celebrity Effect

Launching a celebrity effect is a marketing strategy for Adidas on women's products. Adidas by Stella McCartney launched in the fall and winter of 2005 is a high-end women's product line of Adidas and the world-famous fashion designer Stella McCartney. It is also the first functional sports product line sponsored by first-line brand designers on the global sports market. Brilliant color combination with advanced breathable film fabrics, even if you wear on the street will not lose the beautiful image.

Nike: Every Year Dance

In the spring of 2005, Nike launched its first series of fitness dance costumes. Thus, the overwhelming dance of “Maha Red” danced across the gym in Shanghai. To this end, they compile a set of fitness dances each year. This year, they even invite world-renowned choreographers to choreograph their dances. During the one-hour fitness dance with high energy consumption, they release a lot of sweat and allow people to relax. According to Li Lei, public relations manager in charge of the women's fitness program, short-sleeved vests and low-waist slacks are Nike's tailor-made garments for their core consumers, 22-28 year-old women who love to dance and live. It is suitable for women to wear them whether they are in the gym or in the nightclub.