"Bosideng" rushes to the US market with its own brand

Bosden, China’s leader in winter clothes, has successfully landed on the US market by relying on its own brands and proprietary channels. The Bosideng New York branch was established less than three years ago, with a total operating revenue of 80 million U.S. dollars and was known as the Eastern United States. Not long ago, Gao Dekang, chairman of Bosideng Co., Ltd., as a representative of a Chinese-funded agency, was cordially received by Chairman Wu Bangguo who attended the Second World Conference of Speakers of Parliament in New York.

Bosideng down jacket is China's first clothing brand to enter the European market with its own brand, and it is also the only “national import and export exempt product” in the field of domestic winter clothing, and enjoys a high reputation in the world. In recent years, the company has established an international strategy of “first-line brand, follow-up channels, and win-win cooperation”, based on overseas financing, financial intelligence, and speeding up the expansion of the international market. In early 2003, the United States branch was established on Seventh Avenue in Manhattan, New York, trying to build an independent overseas marketing channel. In addition to assisting with the first-class design force of China’s headquarters, and strengthening exchanges with designers from France, South Korea, Italy, etc., Bosideng America’s branch employs outstanding designers locally to track and grasp local fashion and consumer psychology for a long time; Jews in the local market and good at business management are responsible for market expansion. In the past three years, Bosideng down jackets have gradually been recognized by American consumers with favorable prices, popular styles and humanistic marketing models, and have now entered large chain stores such as Burlington and Century 21. In addition, Bosideng established a unique Bosideng down jacket and winter clothing store in Moscow, Russia, to promote products, meet dealers, and expand potential markets in various forms.

Gao Dekang stated that as "2005/2006 the Ministry of Commerce of the People's Republic of China focuses on cultivating and developing export brands," Bosideng strives to achieve an annual export of over US$100 million. At the same time further innovate international marketing channels, improve the world sales network, strive to set up operating outlets in France, Britain, Germany and other EU countries in a short period of time to complete the strategic deployment of the global market as soon as possible, so that "Bosideng" calls the world.