The retro trend swept the T-stage "nostalgia" into 2018 fashion trend keywords

About a quarter of an hour before midnight, Gil Pender walks down the streets of Paris. The commercially successful but artistically undefeated Hollywood screenwriter is spending his last holiday with his fiancée in Paris.

Dissatisfied with the fiancée's worship of "pseudo-intellectual" friends, Gil chose to walk back to the hotel alone after the reception. When the lost Gil was on the street, with a midnight bell ringing, a retro car drove out of the lights filled with the narrow alleys of Paris, bringing him back to the 1920s – one that allowed Gil to go to night It is filled with the "mobile feast" of literature and art.

Woody Allen uses a one-and-a-half-hour montage in "Midnight Paris" to describe Gil Pender's illusions about the old days, while in Fashion Week, designers show their nostalgia through silhouettes, fabrics and patterns. Nostalgia is growing, so that in 2018, it is still the most sought after trend.

According to Google's annual hot search data, the top four fashion keywords in 2018 were: fashion in the 1980s, grunge fashion, fashion in the 1990s, and fashion in the 2000s.

The retro nostalgic trend swept the T-stage. In Milan, the Donatella Versace 2018 Spring/Summer collection uses the brand's classic style from the 1980s to the 1990s to commemorate the brothers: Warhol prints from Marilyn Monroe and James Dean, and the extremely rotating black and gold Baroque prints, 1991 The autumn and winter series of eye-catching jewellery leather jackets... Donatella seems to remind us with the ultimate beauty, how creative the 1980s is, and quote the fashion documentary "Golden Eighties" as saying: This is a seemingly everything possible. era.

Versace's Milanese friend Prada turned his attention to the 90s. Miuccia Prada will let her famous nylon series re-enter the runway to miss the anti-Fashion anti-fashion trend of the pioneer and concept; in New York, another designer Marc Jacobs may not have so much knowledge in the 1990s. Molecular, but the re-release of the Redux Grunge series is also full of rebelliousness. After all, the controversial series was released, and Marc was swept out by Perry Ellis.

The closest nostalgia to us, probably from Dior. This spring, the classic single-piece Saddle Bag saddle bag from the John Galliano era was revived in the hands of the new creative director, Ms. Maria Grazia Chiuri. Looking at the familiar "CD" overlay print on the bag, it seems that John Galliano's madness and eternal days at the beginning of the new millennium have added a few highlights to the "Zara Wannabe" series.

Fashion is so fond of nostalgia, Alexander McQueen once said, "I like fashion with a little traditional things." It's hard to find a brand that hasn't launched a retro collection, just as a designer can hardly avoid looking for inspiration from history. Although the term "Vintage" is often used to refer to the "nostalgic" or "retro" style to distinguish it from the 18th century costumes, the nostalgia in the fashion world is not a phenomenon that has appeared in recent decades. As far back as the nineteenth century, the ladies incorporated their illusions into the medieval romantic knight literature. Christian Dior's "New Look" style, which liberated women's dress after World War II, can be seen as a nostalgia for the beautiful times before the end of the 19th century to the early 20th century; even the Gigot sleeves that appeared on the Gucci show today are It was popular in the 1980s and 1930s.

Designers brought their mother's wardrobe back to the public, partly because of their growth. The experience of a young age often has an important influence on the style and taste of the designer. Regardless of whether the impact is good or bad, it is easy for designers to translate this influence into a reflection on society and life, and use clothing as an externalization of “art personality” to gradually develop a symbol of their own. Just like the same rebellious spirit, Vivienne Westwood's London punk and Demna Gvasalia Eastern European youths showed very different effects.

The impact of fast fashion is also on the one hand, leaving less and less time for contemporary designers. The erosion of street fashion and the soaring production speed have made designers who are only doing the Spring and Autumn series in the year become overwhelmed. Gone are the days of the 20th century, when it took a few days to study the folds on the fitting model, and the masters of Cristóbal Balenciaga who constantly innovated the silhouette were hard to come by. When a new designer takes office, at least he has to start work on several series of creations, and it is often the safest choice to constantly recycle the ideas of the predecessors. The more the old silhouette is used, the more innovative it is in fabrics and prints.

For consumers, nostalgia is not necessarily a bad thing, especially for those who hold the concept of “preserving value”. This also explains why Hermès' Birkin, Louis Vuitton's Monogram and Chanel's 2.25 have been criticized for "old-fashioned" for many years but still selling well. Not everyone can swipe a five-figure bag anytime, anywhere, and the life cycle of this trend is shortening. Today, pearls can be turned into an era of no one to remember the dust, buy, or invest in classic nostalgic series. Undoubtedly a wise choice.

As for the millennial generation, there is no better style than nostalgia. Borrowing the successful design of the predecessors, you don’t have to worry about mistakes, you can also show your “deep knowledge reserve” of pop culture. By the way, you can get hundreds of praises under the perfect design of the friend’s circle. Not for?

But the prevalence of this nostalgic trend also brings concern. Donatella Versace's tribute to his brother was well received, behind Gianni Versace's rich ideas in the 1980s; Marc Jacobs' Redux Grunge was re-offered, and the sneak peek at the fashion door was indispensable. Fashion is more about imagination and creativity, and copying is the main business of the trend. When we are nostalgic, we must realize that the innovation of the designers at that time provided the capital of memories for the present. Whether it is the love of nostalgic style, or the "backdoor listing" to keep up with the speed of production, only by using the true creativity of the present to interpret nostalgia can we maintain the vitality of fashion. This industry still needs to change. After all, the most important thing at the moment is not just sales.

In the ending of "Midnight Paris", Gil Pender suddenly woke up in love, realizing that there was never a omnipotent "golden age" to satisfy all the fantasies about beauty; after experiencing the nostalgic "baptism", he instead In reality, I found a better love.