Bloom AW19 China International Fashion Week | J BY HO, dance with the elves

brand introduction

J BY HO KIDS is a children's wear parent-child line of independent designer high street brand J BY HO, emphasizing the product's interpretation. Designers abandon the complexity of society, and the children are a simple and pure world, and use the influence of their own brands to gather the power of this social love, guard the child's innocence, and bring unique perspectives into the hearts of the people through visual communication.

The brand uses a unique and restrained line design to highlight the simple and pure style of children, pay attention to matching, transvestite, comfortable and individual. The designer carefully selects the safe and environmentally friendly fabrics and the most suitable and suitable production process. It does not follow the trend. Each piece of design is designed, selected, played, produced, and repeatedly modified. The design is supervised by the designer himself. The details are injected into the designer's thinking. J BY HO kids, with a pure interpretation of the design language, likes the attitude of life without discount.

Wadingshe Industrial Co., Ltd. is based on the development of the local financial market. Its capital management team has venture capital, private equity funds, investment banking, management consulting, marketing, corporate operations, technology management, cultural tourism real estate, large health industry planning, education investment. A wealth of experience in many aspects. The founding partner of Walding House has many years of experience in fund management. The company actively assists investment companies with their own business and resource advantages to develop growth engines and integrates investment projects and resources in local and other regions to achieve balanced investment. Combine the value, create and achieve a good return on investment. The company's education sector is committed to creating a diversified platform for the development of children's integration aesthetics. It integrates the essence of children's aesthetic education in the East and West, and builds an innovative aesthetic education brand for children from an international perspective. The one-stop beauty education service platform enables children to benefit from early education in vocal music and beauty, and provides children with a diversified display platform to enable children to grow into self-confidence, happiness, clear self-awareness and multi-dimensional ability. Future talent. The Women's Healthy Skin Aesthetics 2.0 organization, a slow-life culture with the concept of healthy skin and a new ecological skin care advocate for the “Yan” disease culture. Beauty, we have ideas; health; we have attitudes; life, we have quality.

Designer

/Haojia/

Consultant of Beijing China Textile Design Center, Consultant of Changshu Jinding Design Center, Beijing Ximan Image Color Consultant, Hao Jia Senior Apparel Studio Manager, Independent Designer Brand J BY HO Founder and Design Director

He has won the China Fashion Award for China Top Ten Fashion Designers, the Fashion Xiongan Tiangong Award Silver Award, the Leading Designer Women's Design Competition Gold Award, the First China Designer Entrepreneurship Competition Gold Award, and the Top Ten New Talents of China's Textile and Apparel Industry. The Miss World Finals designer, the Hong Kong Miss Asia Finals designer, and the top ten designers in Hangzhou. He has held many press conferences at home and abroad, and his works have been published by the media many times. He has served as a judge of the design competition and a special guest of large-scale fashion events.

This season's design concept

"Feathering Elf"

A smart figure is moving through the stars,

Is the embodiment of justice, love, and beauty in the mythical world.

No hidden, no impurities, no impurities,

The beauty is heart-rending,

Bring more light and happiness to humans!

Q & A

J BY HO

Q: In the fashion design industry, you have won a lot of honors. This is the first time you have introduced children's wear design. Please talk about your thoughts.

A: Today's deviant street trends are popular, all kinds of emotional slogans are spreading, and all the children who are dressed up seemingly cool are full of social figures. As designers, we are obliged to ignore the people in the fast-paced information age. And the cultural emotions that are forgotten infiltrate into the language of clothing, and regain the innocence. No matter the beauty and the incompleteness, every child is an angel who breaks the wings and falls into the human world. I hope that with the promotion of the brand of J BY HO KIDS, I can gather this social love. Power, guarding every child's most precious innocence.

J BY HO

Q: Can you give us a better explanation of your design theme and design highlights this year?

A: The theme of this release is inspired by the movie "The Prince of the Elf". I draw inspiration from the ancient mythology. The fairy tale world of the elf is believed to be the most dreamy gift for the children of childlike and childlike.

J BY HO

Q: What kind of wearing experience do you want your design to bring to your child?

A: I hope that my design can make the world of children pure and simple. There is no adult blindness and market enthusiasm, joy, and no jealousy. I will see the world with the purest heart.

J BY HO

Q: How do you think about the children's dress market? What are the plans for the brand in terms of commercial landing?

A: Today's parents attach great importance to children's artistic aesthetic education, actively train children to participate in children's model training, contests and talent show activities to enhance children's self-confidence and social skills, and this kind of activities most need to be set off by children's dresses. I hope that through the professional and authoritative publishing platform of China International Fashion Week, children and parents from all over the country and even the world can understand and participate in the growth of J BY HO.

J BY HO

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