Pink shells are coming, experience the immersive super-sensation amusement park and return to innocence-SS2021 KIDS WEAR Shanghai Fashion Week

This season's event cleverly uses the sense of concept, from the sense of sight, hearing, and touch to the sensory world. The SS2021 KIDS WEAR Shanghai Fashion Week children's wear with the theme of "absolute perception" was released on October 18, 2020. Sponsored by the Shanghai Fashion Week Organizing Committee, hosted by Taihuo Culture, and co-organized by Firestone Culture, KIDS WEAR Shanghai Fashion Week is a 6-day children's fashion frontier event that uses the latest perceptive art and subversive techniques to create 2021 spring and summer children's fashion New era. KIDS WEAR, as the pioneer of children's fashion, we are five years old this year! Adhering to the driving language of "don't catch up, bravely go first", we will perceive the future with everyone and ignite the colorful spring and summer of 2021!

PINK Boom ! Immersive super-sensation amusement park returns to colorful childhood

As a super IP event in the children's fashion industry, this seasonâ€™s KIDS WEAR show condenses international childrenâ€™s wear BOY LONDON JUNIOR, Gap, The Children's Place (Yi Tong Bao), and domestic well-known childrenâ€™s wear leaders Balabala, gxg.kids, MQD, COCOTREE. Tree, domestic original independent designer brands Ming Chengzi, Little Naive, domestic children's high-end original dress brands KIDS WHITE, FLOWER NINE, FUNNY DREAM, and other 24 brands.

Supermodel Pei Bei's son second runway show

In addition to the participation of major brands, this year's show performance guests are still dazzling. What is indispensable every year is the parent-child show of stars and their children on the T stage. In this seasonâ€™s KIDS WEAR show, the famous singer and host Ye Yiqian came to help out with his cute and cool son Xiao Liangzai. The show closed and ignited the audience. Xiao Liangzai, who rarely shows up in public, stepped onto the runway, combining the athletic temperament of the champion father and the sunny charm of the singer mother, and walked up the show to become more popular; while the other "big man" was WeChat The indispensable emoji package Mengshenâ€”â€”Da Q Bao also came to the big show, showing a different kind of charm; the brand Sancun Shengjing did the opposite, not inviting little stars, but inviting famous ones "Country supermodel" Lu Xianren came to the show and brought a colorful, diverse and unique stage to the audience. The unique brand culture this time is also a hidden highlight. It inherits the classic Chinese Ming Chengzi, and selects the most representative Dunhuang elements from China as inspiration, presenting the beautiful style and exquisite craftsmanship of national style children's clothing; gxg.kid brings the brand's latest season of Casper The co-branded series with Lisa creates a romantic fairy tale full of French style in the "Super Sensation Amusement Park" where tradition and future trends are intertwined.

Ye Yiqian and his son Xiao Liangzi

Big Q treasure

Lu Xianren

In-depth exploration of "super-sensing amusement park", perceiving children's art

In the past 6 days, 24 domestic and foreign high-end childrenâ€™s clothing brands, local original childrenâ€™s clothing and overseas designer brands from all over the world have brought us 24 exciting releases. More than 1,500 outstanding Xiao Madou from across the country Self-confident interpretation on the runway, about 13,000 guests and audience gathered to share this children's fashion feast, hundreds of well-known media gathered in Shanghai Jingan to share this children's fashion feast. The live broadcast of pictures with nearly 300,000 hits, the number of readers in the ticketing system far exceeded 100,000, and the number of discussions on Weibo topics with more than 30 million. Douyinâ€™s â€œkidswear Shanghai Fashion Weekâ€ has 747.9w views, the highest number being the ninth most popular on Douyin. , The video playback volume exceeded nearly 70 million, and the topic "kidswear invites you to the catwalk" reached 635.9w views, allowing the audience outside the venue to witness the vigorous development of children's trends and new trends. Official cooperation media such as iQiyi, Cixiaoqi, 360 Children, Xieqiang, Himalayan Children, KIKS, Inspiration, and Dongfang.com also conducted real-time interactive reports on the wonderful show moments.

KIDS WEAR Multiple Interactive Space

This seasonâ€™s KIDS WEAR multi-interactive space is titled "Super Sensation Amusement Park", integrating static display and interactive experience to build an ecological bridge connecting children's clothing brands, designers, buyers and audiences. And this year, the interactive experience of multiple interactive spaces has been upgraded again. The staff wearing work clothes jointly with ENHENN distributed children's clothing KIN brand customized dolls to the audience; Jane Eyre Yogurt brings delicious and safe yogurt from the fatherâ€™s love formula to the participating young models and the audience ; Lesotho Childrenâ€™s Cosmetics made the children as exquisite and beautiful as little princesses at the booth; the guests at the scene actively checked in at the brand booths of Balabala, BOY LONDON JUNIOR, MQD, PureShare Pengsha Hall and other brands to take the most in-house photos; Chilichilli The parents and children on the scene brought new clothing from global designer brands; ERKE KIDS teamed up with brand spokesperson Mori Die to shoot a blockbuster at the booth, showing ERKE KIDS sports and extraordinary brand spirit. The establishment of KIDS WEAR's multi-interactive space not only provides buyers and viewers with the convenience of seeing and buying, but also provides ample space for continuous collision of design inspiration.

Mori Plate

Five years of memory, building a new future for children's fashion

On the last day of the season, KIDS WEAR continues the tradition of each year and strives to create the 2020ACFF Annual Childrenâ€™s Fashion Festival to thank, encourage and commend the childrenâ€™s clothing brands, designers, partners and participating children who have received high attention during KIDS WEAR Shanghai Fashion Week. Models, expand the influence of KIDS WEAR Shanghai Fashion Week in children's fashion, increase the stickiness with the brand, and allow people from all walks of life to interact and communicate on "ACFF". All heavyweight awards are selected by participating brands and the ACFF jury from brands that have participated in two consecutive years. 2020ACFF is not only a big gathering in the childrenâ€™s fashion industry, but also the fifth anniversary celebration of KIDS WEAR. 10 seasons, 9 seasons offline release, 1 season online release, 207 games, 108 brands, record this five years, many in five years The participating brands all sent their blessings to KIDS WEAR on ACFF in the form of videos, allowing us to feel the bits and pieces of our common experience over the past five years.

This year ACFF has set up 6 categories of awards. Among them, the Annual China Childrenâ€™s Wear Designer Award Fashion Award and Creative Award were respectively won by Little Naive designer Huangfu Yanting and Ming Chengzi brand founder Qu Ziya; two children, Honggu Xiaoai, COCOTREE Kekeshu, and Gap won the annual children's clothing brand fashion award, best presentation award, cross-border breakthrough award, and business strength award respectively; the newly established KIDS WEAR annual promotion ambassador was awarded by Da Q Bao; the opening brand Balabala won the best children's clothing brand award of the year. In addition, many awards of the first KIDS WEAR children's drawing design competition were awarded one by one at the ceremony, and the young designers personally interpret the clothing co-branded with the famous domestic brand ERKE KIDS and the designer brand ENHENN.

Mr. Xu Guoqing, Chief Operating Officer of Children's Magazine Xuxuduoduo, was awarded the Annual China Children's Wear Designer Fashion Award

Little Naive designer Huangfu Yanting presented the award

Mr. Li Haifeng, Deputy General Manager of Shanghai New World Daimaru Department Store, is the Chinese Children's Wear Designer of the Year Creative Award

Ms. Qu Ziya, founder of Ming Chengzi brand, presented the award

Mr. Li Xin, Deputy General Manager of Shanghai Firestone Cultural Brokerage Co., Ltd. and Secretary-General of the KIDS WEAR Children's Fashion Release Organizing Committee, was awarded the Annual Children's Wear Brand Fashion Award

Two childrenâ€™s brand representatives presented awards to Mr. Kang

Honggu Xiaoai brand designer Ms. Fanghua presents the award

COCOTREE brand representative Dong Rui awards

Mr. Zhang Anqing, Chief Marketing Officer of GAP Greater China, presented the award

Supermodel Li Xiaowei presents awards to KIDS WEAR annual promotion ambassador Da Q Bao

Mr. Shao Feng, Deputy Secretary General of Shanghai Fashion Week and General Manager of Brand and Fashion Division of Orient International Group, was awarded the Best Children's Wear Brand of the Year

Barabara Brand Minister Fu Yifei presented the award

As a symbolic event of Shanghai Fashion Week, KIDS WEAR, a two-season fashion trend release platform for children's wear and parent-child wear, will gradually become a focus of attention to children's fashion and an important part of the children's fashion industry with the help of Taihuo and Firestone culture. . In the future, KIDS WEAR is committed to perfecting the ecological circle of the children's fashion industry, guiding and stimulating the development and consumption of the children's market.

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