Please steal our artworks | FAIRWHALE Menswear X British Museum Crossover Series Art Exhibition

The annual "Shanghai Strawberry Music Festival" has just ended. In addition to the five main stages, this year's "Strawberry" has also opened up an avant-garde fashion stage.

In line with the diverse, trendy and original music spirit of the "Strawberry Music Festival", the company upholds the pursuit of artistic trends and the creative tone of life. The fashion brand FAIRWHALE Mark Waffi Men comes with a brand new art cross-border cooperation series with the British Museum "Opened an unprecedented art exhibition for stealing. Set off a wave of "Art" tide.

Trend X Art, creating trendy exhibits

The 13 pieces of edgy tidal clothing newly created with the inspiration of the three museum treasures of the British Museum “Sutton Hu helmet, OP glasses, Gazi” are exhibited. Mix the mysterious and ironic retro graphics with the sports hipster brand fonts. Embellish the sports elements such as webbing and woven labels, and the big silhouette of the trend collides with the retro patterns. Strong visual impact creates a trendy retro style .

Interactive new play, exhibits waiting for you to "stealing"

If you think this is just an ordinary art exhibition, then it is not too "playful." In fact, in the "Strawberry", a three-day avant-garde art exhibition , you can visit the experience, can be noisy, and even release the fun nature, directly "stole" away the clothes in the display cabinet! The name of the light-listening exhibition # Please steal our artwork #. It is very eye-catching, and the content of the event is to play dare to play. In the "Lea", there is art. In this wave operation, a perfect score must be achieved.

You're welcome, despite stealing

Whether you are an art enthusiast, an influx of people, or a “drink” of excess performance, you can play 'Fun' at this cross-border cooperation exhibition. In line with the cross- cutting tone of the "2018 Strawberry Music Festival," FAIRWHALE Mark Huafei Men's Wear and the British Museum's Art Exhibition with #Theme to steal our artwork # 5 , placed five display cabinets in the exhibition hall. The cabinet began to display a new quarter of the cross-border cooperation series of single product. There will be a sensor at the location where the single product is hung. If the clothes are taken away, an alarm will be issued. However, in the “Theft Guide” on the entrance, the user will be able to successfully intercept the sensor by holding anything while holding the clothes. Take away clothes. (So ​​users can leave anything on their own.) When all the works of art have been “stolen”, the belongings left behind will be refurbished and constructed, and the original stage will be transformed into a pile of “stolen”. A small exhibition of committing relics.

Release nature, everyone is "Jing Jing"

Breaking all the definitions of your exhibition, without restraint, and playing with yourselves, is the right way to open this exhibition. After stealing the exhibits, the exit has an obvious camera. Next to it is the phrase "There is an invigilator here. Please be careful about your behavior." Inspire the performance of the person who successfully stole the clothes, and record the various complacency after their success. If caught by a random patrolling guard, they will be taken off-site to shoot “prisoner” makeup shots and get a limited tote bag as an event commemoration.

Hot scene, influx of people

The theme of the new exhibition attracted a large number of "Theft" to come to "plagiarism", crowded people and hot weather did not prevent these young people who dare to want to play around the outside. Each of them showed a supernatural power and left behind a variety of traces while “stealing” the original exhibits. After the clothes were taken away, the scene suddenly became completely another scene, fun and stylish.

This exhibition also embodies the big concept of “Artist for Life” advocated by FAIRWHALE. How to change, look at you, and everyone can be an artist .

Can not stop thinking, young people's art trend

The “2018 Shanghai Strawberry Music Festival” is the first exhibition of the FAIRWHALE Men's Youth 2018 youth cultural project . The purpose is to make young people who love music art feel the diversity and original spirit of the trend art. Define the art with a trendy and avant-garde vision, change young people's old impression of art with young and interesting interaction, and awaken the youth's infinite imagination and love of art.

Adhering to the brand concept of “Artist for Life”, the success of the art exhibition has set a good start for the FAIRWHALE #WHATEVER# series of thematic activities. The brand will continue its in-depth exploration of youth art culture in different fields and carry out series of activities such as Hip-hop, graffiti, games, etc. Since the brand image innovation, FAIRWHALE has always stood in the perspective of young people, committed to listening to the voice of youth, breaking the rules and constraints , using their perspective and cultural habits to interpret the world and express themselves.

WHATEVER, no matter what, FAIRWHALE Mark Wah Fei will always keep his youthful attitude, playing art together, chasing trends together, and maintaining individuality.

[brand story]

FAIRWHALE Menswear (Mark Waffy Menswear), formerly known as FAIRWHALE Jeans Menswear, was officially rebranded in April 2017 after a brand new upgrade. Founded in 2002, FAIRWHALE is the largest men's fashion art brand under the Mark Waffe Group. It is designed for young consumers eager to dress up with unique patterns, innovative arts and trends. The brand is positioned in “Fashion, Art, Life, and Experience” and advocates the spiritual concept of “Artist for Life”. Together with young people, they explore, play, create, experience life with their own personality, and express their truest voices. attitude.