Nike Advertising Infuriates Chinese Nike Inc.

The State Administration for Industry and Commerce and the Municipal Bureau of Industry and Commerce: Are Deliberating

CCTV: giving a statement within a few days

Nike's new basketball shoe ads allegedly insulted the Chinese

The latest Nike basketball shoe commercial titled "Fear Chamber" is the star of the NBA superstar LeBron James. Many people think that this advertisement is suspected of insulting the Chinese.

According to the Legal Evening News, the reporter carefully watched the advertisement and there were three scenes in which the image of “insulting China” appeared.

First: James "fights" with old men dressed in Chinese robes. James knocks the old man down. Second: Women in Chinese clothes (much like the flying shapes in the Dunhuang murals) slammed arms toward James. As James broke the rebound, the "flying image" shattered. Third: The appearance of two Chinese dragons beside the rebounds. Two dragons spit out smoke and obstruct James' monsters.

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Nike - Want to encourage young people to go forward

Nike issued a statement saying that Nike hopes to encourage young people to face their fears and move forward with the help of the "Fear Room."

In response to a reporter’s question that the Chinese believe that the advertisement is insulting to Chinese people, Mr. Zhou of Nike’s public relations department stated that the advertising creatives never mean to insult, but they stated that they would not withdraw this advertisement. They want to communicate with consumers and hope that everyone can understand the original idea of ​​advertising. The reporter saw at the Nike official website forum that at present, there are 9 people discussing this advertisement, 4 of whom questioned it.

The State Administration for Industry and Commerce and the Municipal Bureau of Industry and Commerce are conducting discussions on this advertisement.

Nike’s latest ad “Fear Chamber” is suspected of insulting the Chinese. Will the city’s industrial and commercial bureaus request to stop the advertisement? The reporter interviewed the State Administration for Industry and Commerce and the Municipal Bureau of Industry and Commerce this morning. Both of them stated that they are conducting discussions on this advertisement and it is not convenient to give comments at this time.

CCTV - whether to withdraw a few days to give a statement

Currently, Nike’s latest ad “Fear Room” is being broadcast on CCTV Sports Channel. The head of the advertising agency’s future advertising company said that CCTV can refuse to broadcast questionable advertisements, but in general, advertisements are approved by relevant departments. There is usually no problem. According to relevant sources of the CCTV advertising department, they are studying whether they will withdraw the advertisement and give it a few days.

Singaporean Chinese - Joint Protest Against "Insult" Advertising

"Fear Chamber" advertising costs 100 million U.S. dollars and is currently being broadcast in Asia. From the end of last month, CCTV Sports Channel and various provincial and municipal TV stations began broadcasting.

The advertisement caused an uproar between the various ethnic groups in Asia. Local Singaporeans in Singapore jointly filed a petition with the government and demanded that Nike’s advertisement be “strike hard.”