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For 2020, many people want to restart. This year can be said to be a year of change. Whether it is a public health problem, or a diet health problem, or even a market economy problem, it has become a concern and concern. It can also be said that this year will change people's living habits, eating habits, social habits and even entrepreneurial employment. The wider impact is really the pattern of socio-economic development. But as the saying goes, "where there is a crisis, there are opportunities." Crises often have vitality in them. So in this particular 2020, how should the clothing industry go, and how should a clothing store with a physical store operate?
In 2020, the operation of the clothing industry and traditional clothing stores should adhere to three points to seize the new opportunities in crisis and bring unlimited new opportunities to our own business.
I. Identify the industry development trend and seize the opportunity
Everyone should be very impressed by the market environment this year. The impact of the globalization of the epidemic has greatly changed people's consumption patterns. We can see that consumption in physical stores can be said to have stalled completely. The industry of small programs is full-blown, and the impact of globalization on the e-commerce industry is not large. It is concluded that the development of the industry no longer relies on physical stores, but instead the online mall as the main body, which brings stable economic revenue to the industry. The physical store + online mall operating model has once again confirmed its importance.
Building brand influence
In the recognized market environment, the physical store + online mall is the basic rice model for the development and operation of a brand. We must focus on brand influence. In this colorful industry environment, it is most important to be able to stand out and be remembered, and appear in the list of people's consumption, then if the brand influence has become a problem for small businesses. But in fact, there are also skills to build brand influence. First of all, we must ensure product quality and quantity, and then comprehensive and multi-dimensional publicity and promotion. Compared with the current era of traffic in the paper media era, the economic effect of fans, and the promotion of a brand is a fast-acting event.
3. Powerful alliance to shape a new leader
In building brand influence, we also have a better way is to choose the "Qianchengwandian joint venture building plan" launched by Vital. We provide comprehensive solutions for the transformation and creation of traditional clothing stores = models + training + tools + supply chain. Solve the pressure of traditional stores with difficult operation, low capital, and large inventory, help store sales to profit, and provide comprehensive solutions.
In 2020, at the strategic press conference, Varitronix fully launched the plan and implementation of Varitronix's omni-channel terminal plan with thousands of cities and stores, densely distributed outlets, and close to customers. The fitting experience and quality standards are upgraded at the same time, and the price is more favorable. The offline and online synchronization enjoy the factory discount price. Discretionary optimal alliance stores require almost no investment, any choice, free matching, no stocking, zero inventory, and nearly 10,000 categories. The terminal outlets will cover various places and platforms such as clothing stores, clubs, beauty salons, airports, communities, etc., and the existing store network of the group's custom brand Batimilan, forming an omni-channel own flow, which complements and promotes the flow . Ready-to-wear, custom, retail, wholesale, forming a one-stop integrated solution, a smart platform for consumption and entrepreneurship. The terminal intelligent system can seamlessly interface with the company's platform system, such as voice intelligence, image diagnosis, color matching, and intelligent clothing selection. It uses AI, VR, 3D Internet of Things, big data and face recognition and advanced technology to create extremely powerful Customer consumption experience.
The Qianchengwanqiangqiang joint venture will be the development trend of the clothing industry this year, and it is also a new type of insurance for investment and entrepreneurship.
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