XG snow song women's 2016 winter new product conference show

City Tour Continues Legend of Oriental Pearl Tower

Following Xi'an's "City and Wall" Show in Xi'an last year, the XG, which stands in the new heights of fashion, will recreate a unique visual feast that will become a new year's challenge for the brand. And in Shanghai, the sense of science and technology that this most internationalized and modern metropolis explodes is in conflict with its inherent oriental cultural charm, which has given XG a spark of inspiration. XG, indulged in the charm of Shanghai City, finally chose the brand's new artistic journey under the brightest Oriental Pearl. Subversion and creation are the eternal theme of XG, and the theme “Bright Pearl” means that the new season clothing is as soft and dazzling as pearls. This is also a refinement of XG's consistent elegance. As Xu Zhiyong, head of the XG brand, said: From Changsha, Chengdu, Xi'an all the way, the city series is not just a brand press conference, but a huge self challenge that a clothing brand has inherited from its traditional mission. And it will continue.

Heavy gold giant show is magnificent

The conference was made by XG. Under the towering Oriental Pearl Tower, XG set up a futuristic T-platform with a sense of space, a triangular arrow-shaped giant show silhouette, a huge XG logo, dazzling reflective floors and a full sense of technology. Combining even more sounds. The pool in the middle of the deafening stage and the dazzling rays of light, the warm and tender sleep image shattered the chilly lines, the virtual and the real interspersed, and the motion and the static were in the same plane with blurred boundaries, just like a magical time.

Tribute to the classic golden age and artistic perfection

The XG2016 winter new product was inspired by the film "Budapest Grand Hotel" by American director Wes Anderson. The strong mark of the "Weiss style" image style is the symmetrical proportion of forced obsession, centered symmetrical lens, and rhythmic transition. These novel images are brewing nostalgia, beautiful and dreamy, as if people are romantically cherishing old-time sugar-colored stories. At the same time, packaging in black humor and emphasizing the value of inheritance, this is a tribute to the Golden Age - let us enter into the exquisite retro, colorful, humorous Budapest Hotel to meet a happy moment.

The pursuit of excellence makes the world more beautiful because of us

From the beginning of the brand establishment, XG brand to create an international fashion vision and comprehensive competitiveness of the international fashion business as a vision, the integration of global resources, with a dedicated attitude and perseverance spirit of good clothing. The unique style of the brand is also loved by female consumers. As one of the leading women's wear brands in the Chinese market, XG adheres to the brand mission of “make the world more beautiful because of us” and continues to innovate and pursue excellence.