ETRO 50th Anniversary Shanghai Aurora Plaza Atrium Exhibition

Source: ETRO Ai Wei China Official Weibo

The JIN DONG X ETRO special selection series is very interesting, and I have always thought of the inspiration for ETRO - nature, through different animal and plant patterns and psychedelic changes Paisley pattern and retro geometric print Create a new look and create a colorful and chic character. The pattern of the whole series was created in the ETRO design workshop by Mr. Jidong and Kean Etro who went to Milan as early as September this year, and specially selected for the Jidong from hundreds of patterns. In combination with the suggestions of Jidong, a new expression was made, which complemented the interesting wisdom pattern. Jidong also personally tried each of the products in this series for many times, and deeply communicated with the design team for materials, colors, layouts, and strived to perfect the wearing experience of each product.

Together with Kean and Jidong, the capsule series has five patterns: the mountain gorilla representing wisdom and original strength, the purple orange color "small squid" created by Yidong for fans, and the tropical style. A sumptuous pineapple and a cute paisley pig for the upcoming Chinese Lunar Year of the Pig. It can be easily matched with a variety of fashion styles, and it has become the focus of attention in the romantic autumn and winter.

On the day of the exhibition, there are also cultural elements from all over the world, creating a space full of rare treasures for the guests, showing the respect for nature, the ultimate craftsmanship, cultural diversity and respect for life from the treasures of the big and small. Under the guidance of the compass with the "ETRO 50" logo, the guests embarked on the creative road of ETRO, and carefully appreciate the works in each theme area, just like stepping into a psychedelic magic house, intoxicated and intoxicated. .

On the day of the event, Mr. Ji Dong also wore this series of paisley piglet models with brown leather jackets on the scene. The retro and interesting patterns and the gentleman's image of the gentleman and gentleman produced a wonderful chemical reaction. Together with Mr. Kean Etro, ETRO Men's Creative Director, he unveiled the exhibition and the special selection series. He witnessed the ambassador of Jidong as a brand ambassador, and the cooperation with the ETRO brand has become more in-depth, celebrating the 50th anniversary of the brand!