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On April 26th, Little Swan joined hands with Gome and Dazhong in Beijing·Zhongta Dazhong Store to launch the Little Swan Iron Free Dryer with the theme of “In my eyes, the world is flatâ€. In the first sales meeting, Little Swan launched a new generation of dryer products with the intergenerational significance - Little Swan Iron Free Dryer. Zhu Jun, secretary general of China Household Electrical Appliances Association, vice president early Yongbing white business Gome retail, Jin Liang, general manager of Gome retail white division, Little Swan shares 603 029, attending the domestic market share, Ltd., general manager of Luoze Yuan and so on, with dozens Media friends attended the first sales meeting and witnessed the new product of Little Swan Dryer - "Little Swan Iron Free Dryer" - the historical moment of listing.
This product is facing the current situation of the industry and the pain point of consumption, creating a healthy dry clothes experience of “dry and dry, ready to wearâ€, further strengthening the high-end status of Little Swan in the dryer market. Its first 15 minutes steam free ironing function and 20 minutes fast drying function, as well as the unique 10kg large drying capacity in the domestic market, represent the highest technical level of similar products in China.
Steam-free ironing and quick drying, providing a new healthy drying solution
The swan-free ironing dryer is a unique steam-free ironing technology that does not hurt the clothes. It perfectly solves the wrinkles of the clothes. It ensures the fiber's internal energy and flexibility by guiding the water molecules into the non-crystalline area of ​​the clothing fibers, thereby promoting the internal energy and flexibility of the molecules, allowing the clothes fibers to fully stretch and quickly return to their original state. At the same time, the Little Swan Iron Dryer shortens the turn-around ratio to 5 minutes by using the Wrinkle-free Smart Beat System, which greatly increases the forward and reverse frequency, reducing the clothing winding rate from 20% to 8%. The unique average temperature of 42 degrees low temperature air supply technology, can gently care for clothing, and then expensive clothing fabrics can be safely handed over to the home dryer.
It adopts 125L large drainage space, 8mm air outlet and more than 440 air supply holes. It is equipped with uniform low temperature air supply and loose and reverse clothing, so that the maximum area of ​​clothing and no dead angle are evenly heated. The drying time is more than doubled from the traditional 30-40 minutes, and the fastest time is only 20 minutes. It is truly “dry and dryâ€, making “dry and ready to wear†possible. The Little Swan Iron Free Dryer is the first to have a large capacity of 10kg, which can fully meet the needs of the second child family or the big family. According to technical experts, the dryer with sufficient inner space can match the steam and achieve the purpose of steam wrinkle removal and sterilization. However, the large capacity does not mean that the space is large. The size of this new outer box is even smaller than the product size of 8kg. This is really a “deep leak†inside and outside the big city consumers living in the housing area. repair.
Industry leaders release white papers on dryers, Little Swan and Gome launch the main event
According to the data, it is estimated that by 2020, the retail sales of dryers in China will reach 384,000 and the retail sales will be 1.58 billion yuan. How do dryer brands meet this opportunity? In the "White Paper on Chinese Dryers" released on the spot, the new middle class, which is a new breed of washing machine segment, is emerging as a new middle class that pursues a healthy and high-quality lifestyle. What is needed has been advanced from the simple need to dry clothes to more quality baked clothes. The innovative upgrade of Little Swan Iron Free Dryer has the strongest response to the industry and market development. This selection is also significant in the Gome premiere. Just as Chu Yongbing, vice president of Gome's retail white goods business, said that the birth of Little Swan's “iron-free†dryer is based on accurate insights into consumer demand and consumer trends. Correct judgment represents the highest technical level of similar products in China.
As a global manufacturer of all kinds of washing machines, Little Swan's history of development is a history of innovation in the Chinese washing machine industry. From 2012, the first domestic heat pump dryer was launched, and the domestic dryer product was upgraded to the fourth generation of the first iron-free dryer. The company is innovative for the washing machine industry and the entire dryer. The market has made a huge contribution. The Little Swan Iron Free Dryer is based on the pain points of solving the consumer experience in the industry. It is born for a better life, and it is a "flat" for you. It will eventually set off a revolution in quality life.
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