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In order to further explore the booming Chinese market and consolidate the successful development of the brand, JimmyChoo opened its second China specialty store in the prestigious China World Mall in April. TamaraMellon founder and president of the new store area of ​​1,200 square feet, interior decoration full of ladies boudoir style of the forties, adhering to JimmyChoo stores around the world design ideas, and JimmyChoo in October 2007 in honor of Shanghai Plaza 66 The first shop, has the same purpose. JimmyChoo president and founder TamaraMellon want to create a charming charming, gorgeous elegant, intimate environment, showcase JimmyChoo shoes and handbag line. She said: "I hope the new store will give customers the feeling that it is just like walking into a ladies' cloakroom and ladylike boudoir." The new store will be made up of different show rooms with brightly-changing " Body "showcase, leather sofa, and sparkling crystal chandeliers, all decorated with light purple colors, and other faint colors. All the details of the new store, from floor to ceiling, and mirrored display windows, yellow lead and glass door handles and other details, are carefully designed to bring out the delicate antennae of the JimmyChoo brand. JimmyChoo's Spring / Summer 2008 collection is fabulous, with newly designed shoes, handbags, and the new JimmyChoo Sunglasses series that will set the brand apart in Beijing. Tamara Mellon, president and founder of JimmyChoo, will hold a press conference on April 23 at the Raffles Beijing Hotel and will host a cocktail reception at the JimmyChoo store in Beijing's Commerical Mall on April 24. By the end of 2008, JimmyChoo plans to upgrade the number of independent specialty stores around the world to 80, and the brand new Beijing store is one of the programs. JimmyChoo now has specialty stores in London, New York, Beverly Hills, Madrid, Paris, Hong Kong, Shanghai and Tokyo. About JimmyChoo The JimmyChoo brand was founded in 1996 when TamaraMellon, accessories editor at Vogue Magazine in the UK, saw demand for stylish, durable footwear and sought after collaboration with Jimmy Choo, a skilled, home-grown women's footwear designer. The two hit it off, a shoe company was set up and the first specialty store was opened at MotcombStreet in London and a strong wholesale business was established. In April 2001, EquinoxLuxuryHoldings acquired JimmyChoo shares in the company, during this period, JimmyChoo brand rapid development, while adding a handbag and accessories line. In November 2004, LionCapital acquired a majority stake in the company, bringing the company's market capitalization to 101 million pounds. In February 2007, the JimmyChoo brand gained fame with the acquisition of TowerBrookCapitalPartners, an international private equity firm, and its market capitalization rose to 185 million pounds. JimmyChoo brand founder and president TamaraMellon and CEO JoshuaSchulman responsible for the company's development work, the brand has now become a major high-end accessories brand, with more than 70 stores in the world's most prosperous locations.