Bosideng will completely change the pattern to open a wide range of patterns

Bosideng will completely change the original pattern of single-season products, develop series products such as men's and women's wear, and open a diversified pattern. This is Bosideng's strategy as a single-product down jacket company to explore how to implement the plan of rejuvenating and promoting the development of the enterprise select. Recently held in the 11th Jiangsu International Fashion Festival, Bosideng set up nearly 800 square meters of the "Big Mac" booth, in addition to the original down jacket products, but also exhibited men's and women's two series, has attracted Guests at home and abroad stop. The Bosideng showroom, which is based on the concept of "city," creates a stylish, healthy and modern visual impression that conveys Bosideng's brand power of "making people's lives more exciting." Gao Dekang, vice chairman of China National Garment Association and chairman of Bosideng Group, told reporters at the show that in the current economic situation, Bosideng needs to make new progress and it is necessary to break the pattern of relying solely on a single product and a single mode . In the past people once mentioned Bosideng, naturally think of down jacket, but for business, you need to continue to reduce operating risks and develop new profit growth point. Under the guidance of this line of thinking, Bosideng developed a series of product development strategy, began to explore the brand through the serialization of the product concept. The recently announced "Jiangsu Textile Rejuvenation Program" emphasizes: strengthening independent brand protection, intensifying propaganda efforts and enhancing the awareness and responsibility of enterprises and the society as a whole to protect their own well-known brands. High Dekang said at the service fair Bosideng witnessed the glorious history of the development of Jiangsu textile and garment industry, Bosideng to take advantage of "Jiangsu Textile Industry revitalization plan" to change the economic growth mode, promote the adjustment of industrial structure, playing the strongest voice of enterprise development So that the enterprises can get out of a new type of industrialization road featuring high technology content, good economic returns, less environmental pollution and giving full play to their human resources advantages. According to reports, Bosideng company after nearly 20 years of unremitting efforts, has come out of a private enterprise implementation of the brand strategy of success. Bosideng down jacket not only for 14 consecutive years in the same industry in China in the domestic sales ahead, but also won the national apparel industry's only "world famous" title, won the favor of consumers at home and abroad, the market share has remained at about 30%. At present, Bosideng series of four seasons strategy has been gradually started, Bosideng men have been sold in the British stores, creating China's independent men's brand pioneering the European market precedent, Bosideng's internationalization of the road by the State Department of Commerce fully affirmed. Women, Bosideng will mergers and acquisitions of some strong design capabilities, research and development strength, but in the channel and marketing is relatively weak enterprises, completely changed the original pattern of only a single product, open Bosideng series of patterns. According to the plan, Bosideng series of products in the future in the country to shop mode gradually spread. In the future, the proportion of serialized products in the total products will continue to increase.