A/W2018 Shenzhen Fashion Week Participating Brand - BENNIS Benni poetry

Even fashionistas are vaguely aware that the “high-definition” seems to be related to “extremely extravagant”. Ben Ni’s poetry is another way to focus on the application of new materials.

Fashion profile

Brand Name: Bennis Penn Poetry

Established: 2003

Tonality Overview: East-West culture blends practitioners, combines European neo-classical culture with Eastern women's unique aesthetics, with superb design skills and modern craftsmanship, mutual protection and fierce collision in inheritance and innovation. Long-term commitment to the development and application of new materials, to create more technical space for fashion.

Fairy tales are never groundless. They are like magical mirrors that reflect certain aspects of the human inner world and reflect the inevitable path from naive to mature. In the fashion world of Benni poetry, there is a fairy tale full of flowers, butterflies, and fireflies. However, under the innocent and romantic filter, Benni poetry has changed dramatically. "I'm sorry, I'm a science student." . Science students are more concerned about how to make fairy tales into reality, the swaying of flowers, the gorgeousness of butterflies, and the sparkling of fireflies, all of which will be presented in cutting-edge techniques in the new material of Ben Ni’s poems.

BENNIS Ben Ni Poetry Brand Founder Liu Xiaoyan

Q&A conversation

SZFW: The theme of this season's Shenzhen Fashion Week is “Art and Life”. How do you view the relationship between fashion art and life when designing and creating?

Liu Xiaoyan: The rigorous material development and brand operation sometimes make me tired. Such emotions often make me fall into the creative dilemma and emotional loss. Until a surprise discovery, writing poetry can take me back to design impulse. The art of fashion was to me and it became the release of the tide.

SZFW: What is the theme of this fashion release?

Liu Xiaoyan: "Phantom of the Banquet", will be illuminated by the incomparable light T stage.

SZFW: This is the source of inspiration?

Liu Xiaoyan: Inspired by the princess in the forest - fireflies, the picture of romantic glare is really fascinating. The fashion we present this time tries to restore this scene full of fairy tale.

SZFW: Under the fairy tale packaging, what message would you want to pass to the T station?

Liu Xiaoyan: Change. The world is changing every day, and the forest itself is changing rapidly. The high-time loading in the people's hearts has slightly cured, it is not only a complicated process, luxury drilling and embroidery, etc. The research and application of new materials can give it a refreshing feeling. Instead of being trapped in the past, innovation is especially valuable in the tradition.

SZFW: At the press conference in the previous quarter, they all focused on the concept of “light luxury”. Has it changed this year?

Liu Xiaoyan: Bennis Benni poetry is devoted to creating a lively woman with pleasant lips and teeth. We used the walking poetry and static lotus to advocate the pursuit of comfortable and free clothing. In this season's Shenzhen Fashion Week, the smart and light “firefly” image is even more prominent, focusing on high-definition series, some of which use new materials to present the beauty of light, which is essentially a continuation of the concept of “light luxury”.

Looking at Bennis's poetry design is like walking through a fairy tale. Let us look forward to seeing the intertwined fairy tale and reality on the T stage of the A/W2018 Shenzhen Fashion Week.

Show information

2018.03.16 17:00 A show field