Forever 21 Brand Profile Forever21 is the most popular fashion brand for young Americans and a global chain of stores. Different from the American casual style of other popular brands in the United States, Forever21 is more inclined to the sweet line. The design style is simple and lightweight, bright colors, and rich young people are full of vigor. Forever21 has more than 500 chain stores in the world, leading the fashion trend and is the apparel brand that young people love in the world. Forever21 ranks in the top 5 sales in the United States, and its annual export volume in China is several 10 billion. Forever21's target customers are mainly urban people aged 20 to 30 years old.
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