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Brand Introduction EMINU is a high-grade fashion apparel brand successfully operated by Dongguan Xingda Industrial Co., Ltd. It is a large-scale modernized design, development, scale production, marketing, brand management and management service. Clothing business, in the country has more than 2,000 stores. Since its establishment in 1996, the company has been developing towards the goal of "building a leading brand in global fashion and apparel". In the domestic apparel industry, it has taken the lead in introducing the franchise model and taking the brand-name chain operation. With "solid strength, quality products, perfect service, a unified image" has won the recognition and recognition of our customers, consumers have a high reputation. • Brand Culture Brand Cultrure Development Goals - To create a global leader in fashion apparel; business philosophy - to create value for the business, to create value for customers and create opportunities for employees; business philosophy - people-oriented, unity of ideology and philosophy, uniform management practices, culture Unity of ideas, brand spirit - unity, service, efficiency, communication and innovation. TA are not conform to the growth, TA are good at giving play to their own expertise to create their own stories, TA's actions envy others also attracted criticism, TA are very concerned about the trend and mix, and in accordance with their own style and preferences go Dress yourself ... This is the watchman of the modern city. The face of the temptation everywhere, the urban watchman chose a detached fashion spirit to watch their own Garden of Eden: not drifting but close to the fashion, there is no mysterious exaggeration, but no non-mainstream alternative weird gimmicks. In the choice, emphasizing the personality first, the second grade, any dress without personality, even if there are luxury fashion products in the eyes of TA who are as pale as water. Although the costumes are not completely the story of TA, but in fact they have a lot of details on the costumes of TA who are telling us how they feel and hold their lives. "I'm not waste, I'm not rubbish. I will not give up. I am myself. "To create a trendy fashion club, to create high-quality fashion concept of life. EMINU not only perseverance to capture the elements of the trend, but also advocate a stylish philosophy of life. On behalf of the taste, personality, love life, the pursuit of fashion 20-35-year-old crowd, providing high-quality, easy to mix, accept the type of fashion clothing and accessories. EMINU pioneered the most cutting-edge elements of Europe, the United States, Japan and South Korea with the domestic consumer demand for international fashion combined with self-confident, independent modern youth to provide European-style Korean, restrained yet free and easy personality of fashion clothing . Key markets in China's major cities in the second and second tier cities and third-tier cities in the ground floor and merchants, the main price between RMB150 to RMB600. • Brand Style The origins of the Brand Style EMINU derive from the modern urban watchman's fashion spirit, which emphasizes a wise, fashionable culture, without a sense of avant-garde disquiet, without the regularization of professionalism and without the clumsiness of casualism, Department and the choice of fabrics sensitive to capture the life and fashion of the point. Design, EMINU adhering to the usual "comfortable, natural, simple, atmosphere" concept, with a cool and optimistic attitude to analyze the trend of today's trend to art and closer to the distance between fashion and life to a unique three-dimensional cut and color mosaic, Highlight urban men and women love life, self-confidence independent, wise reserved, close to fashion and not drifting personality. Operating, EMINU adhere to give consumers the best shopping space, feel real-time fashion sense of fashion and fashion sense, so that every pursuit of fashionable urban men and women because of the time due to self-match, free and easy style of expression. • In 2010, EMINU fully completed the structural adjustment and style transformation of its products and won the honors such as "Most Influential Fashion Brand in China" and "Best-selling Apparel Brand in China". - 2011, EMINU contrarian, ushered in a new round of peak expansion, the number of franchise stores climbed again and again, the number of new orders hit record highs. - In the same year, Yang Mi's accession laid the foundation for the development of the EMINU new brand. - In 2012, EMINU will extend the development of new EMINU brand on the basis of its original brand to further enhance the added value of its products and allow the EMINU brand to enter a sustainable development track.
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